A large multinational Coffee House giant “Tim Hortons” wants to open a Coffee House in the vicinity of Federal B. Area of Karachi.  It will be a six month’s project. The Company has hired you as a Project Manager for this PKR 30 Million Project. Your scope of work includes Identification of area/location, Leasing of place and Construction of the Coffee House with state-of-the-art Interior Designing.     Perform SWOT analysis on this particular case and suggest whether to open the Coffee House in this area or not.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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A large multinational Coffee House giant “Tim Hortons” wants to open a Coffee House in the vicinity of Federal B. Area of Karachi.  It will be a six month’s project. The Company has hired you as a Project Manager for this PKR 30 Million Project. Your scope of work includes Identification of area/location, Leasing of place and Construction of the Coffee House with state-of-the-art Interior Designing.    

  1. Perform SWOT analysis on this particular case and suggest whether to open the Coffee House in this area or not.
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