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A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $25,000. The manager has decided that because television ads have been found to be much more effective than radio ads, that there should be at least 3 times the amount of time allocated to television as compared to radio.(i.e. for every 1 minute of radio ads we need at least 3 minutes of television ads) Suppose that we have the following data: Type of Ad Exposure/Minute Cost/Minute 350 $400 800 $2,000 Radio TV What is the optimal amount of exposure given the constraints? Report answer to two decimal places.

A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $25,000. The manager has decided that because television ads have been found to be much more effective than radio ads, that there should be at least 3 times the amount of time allocated to television as compared to radio.(i.e. for every 1 minute of radio ads we need at least 3 minutes of television ads) Suppose that we have the following data: Type of Ad Exposure/Minute Cost/Minute 350 $400 800 $2,000 Radio TV What is the optimal amount of exposure given the constraints? Report answer to two decimal places.

MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $25,000. The manager has decided that because television ads have been found to be much more effective than radio ads, that there should be at least 3 times the amount of time allocated to television as compared to radio.(i.e. for every 1 minute of radio ads we need at least 3 minutes of television ads) Suppose that we have the following data: Type of Ad Exposure/Minute Cost/Minute $400 350 800 $2,000 Radio TV What is the optimal amount of exposure given the constraints? Report answer to two decimal places.
Transcribed Image Text:A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $25,000. The manager has decided that because television ads have been found to be much more effective than radio ads, that there should be at least 3 times the amount of time allocated to television as compared to radio.(i.e. for every 1 minute of radio ads we need at least 3 minutes of television ads) Suppose that we have the following data: Type of Ad Exposure/Minute Cost/Minute $400 350 800 $2,000 Radio TV What is the optimal amount of exposure given the constraints? Report answer to two decimal places.
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