9) Consider the market for soda as reported for 2002 from the problem set. Compute the HHI and the numbers equivalent. How would the FTC categorize the market structure? Exhibit 2 US Market Share 2002 Firm Coca-Cola Pepsico Cadbury Schweppes 15 Private Label Other Total Market Share 44 31 7 3 100

9) Consider the market for soda as reported for 2002 from the problem set. Compute the HHI and the numbers equivalent. How would the FTC categorize the market structure? Exhibit 2 US Market Share 2002 Firm Coca-Cola Pepsico Cadbury Schweppes 15 Private Label Other Total Market Share 44 31 7 3 100

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Question

9) Consider the market for soda as reported for 2002
from the problem set. Compute the HHI and the
numbers equivalent. How would the FTC categorize
the market structure?
Exhibit 2
US Market Share 2002
Firm
Соса-Cola
Pepsico
Cadbury Schweppes 15
Private Label
Other
Total
Market Share
44
31
7
3
100

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