(5) examples of business-related data collected by companies or organizations either from their customers or as a result of day-to-day business processes. Classify these according to whether they are qualitative data, discrete quantitative data or continuous quantitative data. Identify also the scale of measurement for each.

(5) examples of business-related data collected by companies or organizations either from their customers or as a result of day-to-day business processes. Classify these according to whether they are qualitative data, discrete quantitative data or continuous quantitative data. Identify also the scale of measurement for each.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...

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