ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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4. Profit maximization and loss minimization
Lagatt Green is a monopoly beer producer and distributor operating in the hypothetical economy of Lightington. Assume that Lagatt Green is
not able price discriminate, and so it sells its bear to all customers at the same price per bottle. The following graph gives the marginal cost
(MC), marginal revenue (MR), average total cost (ATC), and demand (D) curves that Lagatt Green faces for beer in Lightington.
Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is
making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is
suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss.
(amoquad seo)
PRICE
4.00
1.50
1.00
0.50
MC
0.5
ATC
1.5
1.0
25
15
QUANTITY (Thousands of bottles of beer)
MR
D
Monopoly Outcome
Complete the following table to determine whether Jeremiah is correct.
Price
(Dollars per bottle)
2.50
3.00
Given the earlier information, Jeremiah
Profit
Suppose Lagatt Green charges $2.50 per bottle. Your study partner Jeremiah says that because Lagatt Green is a monopoly with market
power, it should charge the higher price of $3.00 per bottle in order to increase its profit.
Loss
Quantity Demanded Total Revenue Total Cost
(Cans)
(Dollars)
(Dollars)
Profit
(Dollars)
correct in his assertion that Lagatt Green should charge $3.00 per bottle.
Suppose that a technological innovation decreases Lagatt Green's costs so that it now faces the marginal cost (MC) and average total cost
(ATC) given on the following graph. Specifically, the technological innovation causes a decrease in average fixed costs, thereby lowering the
ATC curve and moving the MC curve.
Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt
Green is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt
Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing the loss.
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Transcribed Image Text:4. Profit maximization and loss minimization Lagatt Green is a monopoly beer producer and distributor operating in the hypothetical economy of Lightington. Assume that Lagatt Green is not able price discriminate, and so it sells its bear to all customers at the same price per bottle. The following graph gives the marginal cost (MC), marginal revenue (MR), average total cost (ATC), and demand (D) curves that Lagatt Green faces for beer in Lightington. Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing its loss. (amoquad seo) PRICE 4.00 1.50 1.00 0.50 MC 0.5 ATC 1.5 1.0 25 15 QUANTITY (Thousands of bottles of beer) MR D Monopoly Outcome Complete the following table to determine whether Jeremiah is correct. Price (Dollars per bottle) 2.50 3.00 Given the earlier information, Jeremiah Profit Suppose Lagatt Green charges $2.50 per bottle. Your study partner Jeremiah says that because Lagatt Green is a monopoly with market power, it should charge the higher price of $3.00 per bottle in order to increase its profit. Loss Quantity Demanded Total Revenue Total Cost (Cans) (Dollars) (Dollars) Profit (Dollars) correct in his assertion that Lagatt Green should charge $3.00 per bottle. Suppose that a technological innovation decreases Lagatt Green's costs so that it now faces the marginal cost (MC) and average total cost (ATC) given on the following graph. Specifically, the technological innovation causes a decrease in average fixed costs, thereby lowering the ATC curve and moving the MC curve. Place the black point (plus symbol) on the following graph to indicate the profit-maximizing price and quantity for Lagatt Green. If Lagatt Green is making a profit, use the green rectangle (triangle symbols) to shade in the area representing its profit. On the other hand, if Lagatt Green is suffering a loss, use the purple rectangle (diamond symbols) to shade in the area representing the loss.
4.00
1.50
1.00
PRICE (Dollars per t
85
2.50
B
8
0.50
0
a
MC
0.5
ATC
MR
1.0
1.5 20
25
10
QUANTITY (Thousands of bottles of beer)
15
Monopoly Outcome
Profit
Loss
expand button
Transcribed Image Text:4.00 1.50 1.00 PRICE (Dollars per t 85 2.50 B 8 0.50 0 a MC 0.5 ATC MR 1.0 1.5 20 25 10 QUANTITY (Thousands of bottles of beer) 15 Monopoly Outcome Profit Loss
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