3. Consider the supply chain illustrated below: 1200 600 1150 Manufacturer Wholesaler Retailer 500 Last year, the retailer's weekly variance of demand was 500 units. The variance of orders was 600, 1200, and 1150 units for the retailer, wholesaler, and manufacturer, respectively. (Note that the variance of orders equals the variance of demand for that firm's supplier.) a) Calculate the bullwhip measure for the retailer. Is the bullwhip effect present here? b) Calculate the bullwhip measure for the wholesaler. Is the bullwhip effect present here? c) Calculate the bullwhip measure for the manufacturer. Is the bullwhip effect present here? d) Which firm appears to be contributing the most to the bullwhip effect in this supply chain? Why?
3. Consider the supply chain illustrated below: 1200 600 1150 Manufacturer Wholesaler Retailer 500 Last year, the retailer's weekly variance of demand was 500 units. The variance of orders was 600, 1200, and 1150 units for the retailer, wholesaler, and manufacturer, respectively. (Note that the variance of orders equals the variance of demand for that firm's supplier.) a) Calculate the bullwhip measure for the retailer. Is the bullwhip effect present here? b) Calculate the bullwhip measure for the wholesaler. Is the bullwhip effect present here? c) Calculate the bullwhip measure for the manufacturer. Is the bullwhip effect present here? d) Which firm appears to be contributing the most to the bullwhip effect in this supply chain? Why?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Step 1 Given the following information in the question as follows:
VIEWStep 2 a) Calculate the Bullwhip measure for the retailer :
VIEWStep 3 b) Calculate the Bullwhip measure for the wholesaler:
VIEWStep 4 c) Calculate the Bullwhip measure for the manufacturer:
VIEWStep 5 d) Firm that contribute most to the bullwhip effect.
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