2a Why is it important for the Operations Manager to forecast demand at Cutey Barber  Salon?  2b. Use trend projection to forecast demand for haircuts and hairstyling for 2022. 2c Calculate the utilisation rate at Cutey Barber Salon in 2021. 2d Describe two techniques that can be used to increase the utilisation rate.  2e  Should Cutey Barber Salon sell hair products?

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Cutey Barber Salon
Cutey Barber Salon is a trendy barber salon that is located in a densely populated city called Maple. 
Demand for the services offered by the salon is fairly high. It offers services such as haircuts, hair 
styling, scalp massaging and conditioning treatment, straight razor and wet shave, beard sculpting, 
facials and hair colouring. In addition to these services provided, the salon sells premium hair products 
to customers. The salon has the ability to produce a maximum of 20,000 haircuts and hairstyling per 
year. Demand for haircuts and hairstyling over the last five years can be seen in the following table:-
Year Demand for haircuts 
and hairstyling
2017 11,500
2018 12,200
2019 13,400
2020 14,000
2021 14,500
Although the business does not have a written vision and mission statement, it is clear in the minds of 
management what they want to achieve and what they would like to be in the future.
Currently, customers can walk in at anytime to be served. At times, customers have to wait in line for a 
long time. This is creating some challenges for the operations manager. He needs to overcome this 
challenge in order to utilize his resources more efficiently.
Competition in the hair salon business is intensifying. New firms are rising up and existing firms are 
expanding their operations. Increasing competition is gradually eating away profit margins since costs 
are increasing and customers are demanding lower prices for services. Management has to find some 
efficient way to add value to their products and to overcome the competition.
QUESTIONS

2a Why is it important for the Operations Manager to forecast demand at Cutey Barber 
Salon? 
2b. Use trend projection to forecast demand for haircuts and hairstyling for 2022.

2c Calculate the utilisation rate at Cutey Barber Salon in 2021.
2d Describe two techniques that can be used to increase the utilisation rate. 
2e  Should Cutey Barber Salon sell hair products? 

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