Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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![[spice] Sam's Spices is a restaurant chain that creates authentic meals topped with unique
seasonings. The recipe for each seasoning is a secret and is what makes the company's food
intriguing in the eyes (and mouths!) of consumers. The chain is now expanding to Poland, and they
plan to keep the same logo, color scheme, and have the workers wear the same uniforms to keep the
brand identity consistent across countries. However, Sam's Spices employees will change the
seasoning mixes and dishes to match Polish cuisine and will greet each customer with a unique
Polish catchphrase as they walk through the door. Which approach towards stancardization is the
company using?
mixed standardization
pure non-standardization
O product adaptation
O pure standardization
O dual adaptation](https://content.bartleby.com/qna-images/question/f8bf9b5e-61b7-47da-b1b0-4bc2909a9fb9/e7c55051-9afc-4a5a-8ffe-cb8875b8e7e9/1mu4wrs_processed.png)
Transcribed Image Text:[spice] Sam's Spices is a restaurant chain that creates authentic meals topped with unique
seasonings. The recipe for each seasoning is a secret and is what makes the company's food
intriguing in the eyes (and mouths!) of consumers. The chain is now expanding to Poland, and they
plan to keep the same logo, color scheme, and have the workers wear the same uniforms to keep the
brand identity consistent across countries. However, Sam's Spices employees will change the
seasoning mixes and dishes to match Polish cuisine and will greet each customer with a unique
Polish catchphrase as they walk through the door. Which approach towards stancardization is the
company using?
mixed standardization
pure non-standardization
O product adaptation
O pure standardization
O dual adaptation
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