16. Enumerate and explain the factors that affect the selection of samples in qualitative research.

1)You are tasked with designing a research study to analyse customer satisfaction for a hotel chain. Outline the key components and considerations you would include in your research design, including data collection methods, sample selection, and analysis techniques.

Focus groups is a popular research technique in marketing research. What type of research method is most likely used in focus groups? survey experiment observation secondary data

Outline the advantages and disadvantages of the use of mail questionnaires as a method of primarydata collection in business research.