1.Adverse government policies, entry of new competitors, and shifting tastes of buyers are characteristic of which of the following? Question 11 options: A) strengths B) threats C) opportunities D) weaknesses   2 Danny needed a television and had rounded his decision down to three potential options. He began to compare these. What stage of the consumer decision-making process did this occur at?   A)cognitive dissonance B)information search C)Consideration stage D)evaluation of alternatives

Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by;                                                                     Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465

Introduction to business question

What is the level of difference between the sales and market orientation?   Question 4 options:   a)  No difference   b)  Small difference   c)  Moderate difference   d)  Significant difference

What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson?    Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making

Elaborate how would each of the above factors enhance usefulness of Information to managers in making decision in innovative (a) problem solving ; (b) New product creation, leading to new market development .

What are the two primary types of surveys a companymight use to forecast sales? Why would a company usean outside expert forecasting survey?

I am having problems with these parts.... Target ConsumerTarget consumer description of the demographics, behavior, education level, gender, income, location, housing preference, usage, ethnicity, language, etc. Target Market SegmentComprehensive description of the target market segment.