1. Why do role models have an impact on a person's decision to become an entrepreneur? Do you think that a person whose parent was an entrepreneur of a failed business is more or less likely to start his or her own business than a person whose parents were managers of large, established companies?

1. Why do role models have an impact on a person's decision to become an entrepreneur? Do you think that a person whose parent was an entrepreneur of a failed business is more or less likely to start his or her own business than a person whose parents were managers of large, established companies?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Why do role models have an impact on a person's decision to
become an entrepreneur? Do you think that a person whose parent
was an entrepreneur of a failed business is more or less likely to
start his or her own business than a person whose parents were
managers of large, established companies?

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