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1. Why do role models have an impact on a person's decision to become an entrepreneur? Do you think that a person whose parent was an entrepreneur of a failed business is more or less likely to start his or her own business than a person whose parents were managers of large, established companies?

1. Why do role models have an impact on a person's decision to become an entrepreneur? Do you think that a person whose parent was an entrepreneur of a failed business is more or less likely to start his or her own business than a person whose parents were managers of large, established companies?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Why do role models have an impact on a person's decision to become an entrepreneur? Do you think that a person whose parent was an entrepreneur of a failed business is more or less likely to start his or her own business than a person whose parents were managers of large, established companies?
Transcribed Image Text:1. Why do role models have an impact on a person's decision to become an entrepreneur? Do you think that a person whose parent was an entrepreneur of a failed business is more or less likely to start his or her own business than a person whose parents were managers of large, established companies?
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