Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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**Matrix Organization Characteristics**

1. Proctor and Gamble, as a matrix organization, is characterized by the following feature:
   - a. Technical skills are often rewarded over political skills
   - b. Shared resources are lacking
   - c. Most people have two bosses
   - d. Problem solving is simplified
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Transcribed Image Text:**Matrix Organization Characteristics** 1. Proctor and Gamble, as a matrix organization, is characterized by the following feature: - a. Technical skills are often rewarded over political skills - b. Shared resources are lacking - c. Most people have two bosses - d. Problem solving is simplified
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