1. Proctor and Gamble, as a matrix organization, is characterized by the following feature: a. technical skills are often rewarded over political skills b. shared resources are lacking c. most people have two bosses d. problem solving is simplified

1. Proctor and Gamble, as a matrix organization, is characterized by the following feature: a. technical skills are often rewarded over political skills b. shared resources are lacking c. most people have two bosses d. problem solving is simplified

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

**Matrix Organization Characteristics**

1. Proctor and Gamble, as a matrix organization, is characterized by the following feature:
- a. Technical skills are often rewarded over political skills
- b. Shared resources are lacking
- c. Most people have two bosses
- d. Problem solving is simplified

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