1. Differentiate between the five generic competitive strategies citing company examples for each.

While there are many routes to competitive advantage, they all involve   A) building a brand name image that buyers trust. B) finding effective and efficient ways to strengthen the company's competitive assets and to reduce its competitive liabilities. C)delivering superior value to buyers in ways rivals cannot readily match. D) getting in the best strategic group and dominating it. E) achieving lower costs than rivals and becoming the industry's sales and market share leader.

Explain how the value proposition road map may be used by a small company.

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