1. Describe the threat of substitute products in the automotive manufacturing industry. Are other products emerging in this industry that might compete with existing products? What are these possible competing products? Are these possible competing products cheaper to produce than the industry’s current products? Could these possible competing products force your company out of the market?

Green Fields Coffee Co. introduced its line of herbal coffees to the international market two years ago. They were well received and now foreign competitors are starting to appear. Which stage of the product life cycle theory is the company currently in?   A. Stage 3   B. Stage 4   C. Stage 2   D. Stage 1

Hewlett-Packard Corporation and Dell Computer use product differentiation in the marketplace.True or False

T F Hewlett-Packard Corporation and Dell Computeruse product differentiation in the marketplace.

Should prices reflect only the cost of making a product or delivering a service? Explain?

Product life cycles are getting shorter and shorter.  Technology is obviously a major contributor to this phenomenon.  The question also arises as to whether or not a company should become involved in new product development.  Discuss a few of the major considerations/concepts that a company should embrace as it analyzes the impacts of technology and product development on its markets.

During each stage of a product's life cycle, the types and levels of sales, profits, and competition rise, peak, and eventually decline. The product life cycle defines the stages that new products move through as they enter, are established in, and ultimately leave the marketplace. In their life cycles, products pass through four stages: introduction, growth, maturity, and decline. The product life cycle offers a useful tool for managers to analyze the types of strategies that may be required over the life of their products. Even the strategic emphasis of a firm and its marketing mix (4Ps) strategies can be adapted from insights about the characteristics of each stage of the cycle. Read each statement and categorize it by the market attributes and consumer types that characterize each product life cycle stage. Place each item in the correct box on the chart. Intense competition Jonas Winnie Niche segment Sylvie Francine Low sales Opportunities increase Marketing costs (e.g., promotion,…