You are the Marketing Director of a B2B Organisational Marketing company of your choice (your choice of company should be communicated to your lecturer and approved by week 6 of the semester).
You have received a directive from the CEO of your company that, due to the proposed entry of a major international competitor into the sector in the next 12 months, you must develop short-term tactical interventions to take more control of your product, pricing, distribution and communication strategies used, in light of this major competitor.
Given this directive, and your research and industry analysis, you feel empowered to undertake this exercise.
You have written to the CEO advising him of your intention to prepare the following on behalf of the company:
1-Year Tactical B2B Marketing Implementation Plan (2024-2025) inclusive of a Monitoring & Evaluation Plan to the Board of Directors.
Utilising the 1-Year Marketing Implementation Framework and Monitoring & Implementation provided (attached), you will create a 1-Year Tactical Marketing Implementation Plan of no more than 2,500 words and a Monitoring & Evaluation Plan of no more than 600 words, for the CEO. Should you wish to make any assumptions, these must be clearly stated.
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