Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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1) Why is it important for a company to select its logo carefully? (3 marks)
2) Give two examples of call-to-action style domains. (2 marks)
3) If your business received a negative online review, note everything you would include in your response to the reviewer.
(3 marks)
4) Why was Justin Bieber's 1-800-FLOWERS.COM tweet controversial? (1 mark)
5) The United States Federal Trade Commission and the United Kingdom's Advertising Standards authority have
changed the rules regarding scenarios like this. What hashtag now needs to be included when a celebrity advertises a
product on Twitter? (1 mark)
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Transcribed Image Text:1) Why is it important for a company to select its logo carefully? (3 marks) 2) Give two examples of call-to-action style domains. (2 marks) 3) If your business received a negative online review, note everything you would include in your response to the reviewer. (3 marks) 4) Why was Justin Bieber's 1-800-FLOWERS.COM tweet controversial? (1 mark) 5) The United States Federal Trade Commission and the United Kingdom's Advertising Standards authority have changed the rules regarding scenarios like this. What hashtag now needs to be included when a celebrity advertises a product on Twitter? (1 mark)
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