0.85 Success Net Payoff $42,000.00 SET D Advertise 055 Favorable 0.15 Falure -$50,000.00 Do Not Advertise $6,000.00 0.15 Success $50,000.00 Test Market Advertise 0.45 0.85 Falure -570,000.00 Unfavorable Do Not Advertise DECISION $23,000.00 0.5 Success $48,000.00 Advertise Do not Test Market 0.5 Falure -560,000.00 Do Not Advertise $0.00
0.85 Success Net Payoff $42,000.00 SET D Advertise 055 Favorable 0.15 Falure -$50,000.00 Do Not Advertise $6,000.00 0.15 Success $50,000.00 Test Market Advertise 0.45 0.85 Falure -570,000.00 Unfavorable Do Not Advertise DECISION $23,000.00 0.5 Success $48,000.00 Advertise Do not Test Market 0.5 Falure -560,000.00 Do Not Advertise $0.00
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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