PROPECIA: Helping Make Hair Loss History
1. Define Propecia’s potential customer base. What is Propecia competing against in the consumer’s mind? What can be learned from Rogaine’s experience in the marketplace?
Propecia is a drug against hair loss, effective both on stopping and reversing the Male Pattern Hair Loss. According to Tom Casola, the brand manager of Propecia, the potential customer base is at least half of the male population, as MPHL occured in 30-40 million American men, which is around 50% od Caucasian men under the age of 50, with the lifetime incidence to reach 100%. But when compared to others race and nationalities. Neither black men, Japanese men nor Chinese men were as likely to develop MPHL as
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Third option of reminder ads, which do not seem to be the best strategy at any other given time, as mentioned by Casola, there is no point in having an ad that creates brand awareness where you cannot even tell that the product is an hair loss product, at this time it seems like the soundest road to take. There is a risk that the brand awareness would be empty inside, but along with working with doctors, mostly dematologists who would be more eager to prescribe Propecia, and urging people to see a dermatologists in the ads, would be the best of the options. This way, making the problem a health issue, which should be handled through a dematologists would create some sort of barriers for the on-the-counter competition especially the new Rogaine to come.
4. What role does a physician play in this context? How much detailing effort is necessary?
Pysicians are primarly the customers of prescribed drugs, as they are the ones prescribing the drugs to the patients, the realt consumers. In order for the making the pysicians to prescribe the intended drugs, pharmaceutical companies have sales representatives, who
The front office staff should review paperwork making sure all required information is filled out (clearly written and legible) Most importantly the Patient Agreement is signed by the patient. It provides added assurance of payment when a claim settles and additional legal leverage should it become necessary.
A person from the billing department who will run a report from the last 120 days. The doctor also needs a friendly reminder, to document according to the procedure. The doctor must know that treating patients is not their sole responsibility in an office.
Four weeks into the observation period, the following has been determined: there are no training protocols for employees, unused job descriptions, an outdated procedure manual, little staff oversight, no formal collection of demographics and statistical patient data, no formal operating/marketing budget, no centralized tracking of monies coming and going, no client follow up, no client engagement, and no staff reviews. While this consulting project will take almost 2 years to complete and will be the focus project of my degree program, the purpose of this assignment at Alverno College, I will focus on the task assessment, addressing: job descriptions, oversight, training, and reviews. Due to the nature of the above tasks and the amount of time for development and testing of implemented tasks, some of the information presented will be theoretical and purely conjecture, at this
ReGen for Men is an incredible product designed to stimulate hair growth in men. The star of the show in ReGen is Minoxidil, the only hair growth ingredient on the market that is FDA approved. Minoxidil has been used to treat hair loss in millions of people over the past 25 years.
During a physician's practice in medicine, a variety of issues can occur that will result in a consultation. Some of them issues can be ethical.
The key elements to a healthy and successful medical practice are a reliable and properly trained staff and a sound revenue cycle that produces satisfactory reimbursement. Revenue cycle management starts at the front-end with pre-registration of the patient. Complete and accurate recording of patient insurance and billing information is imperative. Insurance verification plays a major role in the assurance of reimbursement. The front desk should counsel and confirm financial responsibility with the patient during the registration process. Patient encounter is equally as important. Correct coding of patient diagnosis and procedures minimizes the likelihood of claim rejection. The next step in the revenue cycle is claim submission. The claims process begins with the provider treating the patient then sending a bill to the designated payer. Before the bill is sent, a certified coding specialist or medical billing specialist prepares and reviews the claim for any inaccuracies. There are a few ways the claim is submitted, either manually or electronically. Once the claim is submitted, follow-up with third party payers is a necessary step in the
3. There will be events when the essential advisor will be debilitated, out of town, or generally occupied to give emergency service Another person will rely on upon the outline to make clinical decisions. Satisfactory records can guarantee suitable mediation and progression of consideration as coordinated by the ACA Code of Ethics.
in ensuring that the patient receives the medical services needed and that the billing process also
B) According to the “ Journal of Medical Ethics” it may not be that simple to assist with
This physician must evaluate all the above listed for the consult with the primary care doctor. Including competency and diagnosis.
to have health screenings, diagnostic tests, surgeries as needed, and a full array of medical
have to have an expert evaluation of which services are medically necessary in a given case. This
2. What are the advantages and disadvantages of selling cosmetic products through door-to-door selling, specialty stores, department store counters, and supermarket and hypermarket? How will the use of these channels vary with target market segments and brand strategies?
Propecia acts by blocking dihydrotestosterone (DHT) production. DHT has been identified to attack and destroy hair follicle and results in its fall out. Propecia has been found to be effective for hair growth in top and mid regions of the scalp.
Viviscal will be attracting women who want their hair to be healthy, growing and beautiful. Our product is not restricted to only those women who are suffering from hair conditions such as hair loss or damage, it can be used by anyone in desire for more volume and thicker hair.