The Nuance Group Summary

The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.

outline of what to do in addition to your channels you are suggesting to deal with crisis. I did some reasearch adn

Crisis communication is an area of public relations that I find really fascinating. I enjoy learning about the proper steps that a professional takes when a company is pitted against a major crisis, and what they do in the face of chaos to turn the situation around and use the crisis in their own favor. One case study that exemplifies the degree to which a crisis can be managed effectively and a company can gain more respect by doing so is the case of the Chicago Tylenol Murders in 1982.

A crisis management team of department leaders would meet weekly with the appointed spokesperson to learn of any new or important information shared with the media. The information shared

Each member should only communicate approved messages. The primary group of participants that should be informed about the crisis are internal stakeholders, such as students, faculty, staff, and trustees. Secondary groups would include parents, alumni, elected officials, and the media. The following lists these groups in notification priority and the specific person responsible for crisis communication:

The strategies of crisis management used by both parties, a key role is of permanent communication and negotiation at different levels. In this case, it can be said that the communication between the parties was ambiguous, through multiple channels. On the other hand, communication to the public was relatively restricted. The negotiation with the opponent was mainly informal

The individuals or groups that will be communicating inside and outside the organization during this crisis situation

The main issues that Gupta’s focus should be on in regards to short term are the allegations from Center for Science and Environment (CSE) that threatens to tarnish the image of the company’s brand, and the survey result of the its consumers. Crisis is inescapable. When it does occur, for the most part, ones’ wish is for it to go away as fast as possible. While it is an uncomfortable dilemma; nonetheless one ought to have a plan in place to reconcile the issue. In this case study Gupta, president and CEO of Coca Cola India found himself in a crisis that could either conquer his company’s animation or redeem its success as the lead in India. According to Dolewski, the element of surprise should be incorporated into the role of managers due to the variation in the amount of a disaster warning. Bearing in mind Gupta had tactics in place in to dealing with desolations that results from crises, it will at least allow company managers to start from a resilient situation. The gift to identify short-term issues in crisis is an accomplishment but having a solution is an entirely different scenario.

Learning how to communicate something successfully is just as important as it is to decipher it. Given these points, it is especially important to pay attention to what the author is trying to convey with crisis communication to assist in protecting the situation or the individual as best as one

Here, Taco Bell had a customer that started a crisis for their organization, by saying that the hamburger meat used in the ingredient was not real meat. Furthermore, the customer file a lawsuit against the organization. Here, when a crisis occur the first step is to convening with your crisis management team. However, maybe only one team member is present at this crisis, it is their job to assess casualty. Once this done the terms member will contact all other crisis member were they can meet to collaborate a plan for this crisis. If there are any human injury, this step in very important crisis team out to the family member that has love  one involved in this crisis. The organization should be the first one reach to the family this show that

Not serious-Managers should act like a tribunal and their words should be like final call taken by the employees. They must disseminate the situation and ensure to not happen again by imposing certain penalties

However, Coombs (2010) and Coombs and Schmidt (2000) argued that IRT was not specifically designed for organizational crisis communication and is more geared toward the repair of an individual’s image, which led to the development of SCCT as an organizational crisis communication theoretical framework. P.25

All companies face crisis that’s why most of the companies and organizations hire intellectual people to be its public relation practitioner.

The Two communication theories mentioned include Anthony Downs Five Stage Issue-Attention Cycle Theory and Benoit’s Image Restoration Theory which outlines the importance of providing an environment that will diminish public interest in the crisis over time and how image restoration strategies can mitigate harm to corporate image in the event of damage to reputation.

This study conducted gives a good view on crisis communications within the work place. This type of communication is important to ease tension and allow for a positive working environment. Without companies being aware of positive crisis communications strategies, there would be a much greater risk involved. Knowing the proper tactics for conveying bad news makes your organization better.