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Zika Virus: A Case Study

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The recent outbreak of the Zika virus in parts of Central and South America has triggered widespread fear in the U.S. fueled in part by concentrated media coverage and false knowledge of the disease. In a recent survey conducted by the Annenberg Public Policy Center (2006) found that roughly 50% of Americans were concerned that the virus would expand to include the area in which they live, 19% believed that it is likely that sitting near an infected individual increased the likelihood of catching it, 38% believed that the virus is deadly, and 35% believed a conspiracy theory claiming that that genetically modified mosquitos have directly caused the virus to spread. Despite the popularity of these beliefs, they are all false according to the U. S. Center for Disease control and prevention (CDC, 2016b).
The CDC (2016a) reports that there are few cases of the disease in the U.S. (82 to date), and all but nine of these cases were in individuals who had returned from travel to regions where the virus is present. They also clarify that as a vector-borne disease, Zika cannot be transmitted through contact with infected persons, but …show more content…

One of the reasons that exotic illnesses promote anxiety is that they are extensively covered in popular media, making them seem to be more of a direct threat to individuals than they really are according to research conducted by Young, King, Harper, and Humphreys (2013). They found that frequent media reports which focus on the unusual nature of the illness lead viewers to believe that the risk of catching the disease is much higher than it truly is and makes extremely rare side effects seem to be common. This amplified perception of risk frequently triggers fear which is out of proportion with the actual dangers associated with the illness (Young et al.,

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