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Xerox Case Study Essay

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How would Xerox define diversity ? Xerox defines diversity as a priceless resource and a key to their success. It more than just race or gender. By incorporating in a company like xerox different cultures and ways of thinking it expands the mind set of the company and leads toward creating innovative solutions and business opportunities (Xerox). How has the definition of diversity changed over the years? We live in a world where, because of the Internet and the Web, we can communicate with someone in Africa or Asia as easily as we can communicate with someone in the office next door. A company like Xerox represents businesses all over the world, and the diversity of its employees is a big plus. Acknowledging our differences and …show more content…

Demographic Marketing The marketing of products and services at Xerox has become culturally and demographically segmented. This requires the company to hire people from different backgrounds and nationalities to better serve the marketed area. Human Capital Retention Diversity has been leveraged to attract the best most heterogeneous talent it also has been harnessed to retain talent and corporate integrity. Commitment and Willingness of employees to seek Growth Xerox Provides Equal Opportunity to all employees of any cultural background and race. By doing this employees of all types are more motivated and committed to provide good job performance to seek growth in the company. Research Question The Fortune 500 Company I chose to compare Xerox with is FedEx. While doing some research about the workforce diversity at FedEx I realized that FedEx and Xerox have much in common. FedEx as well as Xerox strives to promote the hiring of different cultures all over the world to increase their productivity and to meet the worldwide needs of their customer satisfaction. FedEx quotes that " We place a high priority on serving the needs of diverse communities; after all, we live in a country comprised of people from many different backgrounds and cultures. To show we're serious about promoting and supporting diversity, we've spearheaded a number of diversity

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