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Woodty's Case Summary

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The summary of the key findings mainly includes the data analysis of Woodty’s brand in different three years (2014, 15, 16) and the comparative analysis of data with other competitors. According to the information of the customer group of Woodty’s, the vast majority of female buyers (92) prefer to purchase Woodty’s toys as gifts for their own children (95) most of whom are girls. The sales and market share indicates that the Woodty’s company is not performing well currently because the 3 years witnessed a dramatic decrease in the proportion of its unit market share from 41.59% to 16.84%. In terms of the share of hearts and minds, the Woodty’s brand has relatively low ratings compared to other rivals regarding the metrics of customer satisfaction

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