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Win Or Loose On Sunday: Social Media Analysis

Satisfactory Essays

According to the article “Win or Loose on Sunday, Social Media is a Draw” speaks about NFL teams hiring people to help them start social media networking pages. The fan pages that already exist have fans posting harsh comments about the teams’ losses. The article mentions how it uses social media to connect with fans and keep them up to date with news about offers and match day events. Teams use the social media to post highlights of seasons and to promote new players that joined the team. The article goes on to talk about how the loyalty of the fans is the most important part of the social media process even though they often get harsh comments about games they lose. In this article NFL teams use social media to connect with their fans to help them understand news and current events in the world of their teams. It is …show more content…

Satisfying the fans are the main priority and it shows the level of respect and strength the NFL teams have when being scrutinized for low performance but it’s a sporting business and it happens a lot. Fans need to show support and vent when they are disappointed and social media help them to do this. It is through social media that these NFL teams try to build a strong relationship with their fans and MKTG mentions this as well, “relationship marketing.” It is “ a strategy that focuses on keeping and improving relationships with current customers” and the NFL teams have been trying to accomplish this. The article mention that teams focus on giveaways and leave out the news about losses, it seems like a bad way to build a strong relationship because fans would be blinded by free

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