Wilson: Nationwide Sports Manufacturer

| Use this information for questions that refer to the World Tennis Ball (WTB) Company case.

3M’s Sports and Leisure Products business unit took an existing technology, 3M’s “micro-replication” and applied it to a golf glove. 3M has enjoyed great success from combining the “micro-replication” with high quality Cabretta sheep leather to create a high quality golfing glove that is second to none being offered on the market. Since the introduction of the 3M Greptile Grip golf glove there has been a large influx of competitors who offer a similar technology in the golf market. Although the global market for golf gloves is estimated at $300 million with 60 percent or $180 million in the United States. The problem is

TaylorMade Golf is a subsidiary company of TaylorMade-adidas Golf Company. TaylorMade was founded by Gary Adams in 1979 as a small start-up company (TaylorMade, 2013). Adams had created a single new innovative design, the metalwood. This new metalwood sounded differently and most importantly performed differently. The new design shifted more of the weight to the perimeter, which provided more forgiveness on mishits. The center of gravity was also lowered, which made it easier to launch the ball in the air. Adams, being the son of a professional golfer, wanted his golf clubs to stay true to

There are so many companies that boast that they have the best irons and longest driver in golf, but Titleist has associated themselves as the elite golf club manufacturer. Known mostly for golf balls, Titleist has come a long way with their exceptional feel and great looks to improve the games of every golfer. Titleist ran a print advertisement in the April 2010 Golf Digest magazine displaying advanced performance in their clubs. The tagline reads, “Improvements You Can Feel” (16-17). The Titleist AP1 & AP2 irons are the products being sold in this ad. When people think of golf, Nike or Callaway is normally what comes to mind, but Titleist is known for their performance in the clutch. The

Secondly, composite sticks have been the dominant stick used among NHL players over the past decade (Zhang & Beamish, 2011, p.18), and as such have grown rapidly in popularity amongst children and amateur players (Zhang & Beamish, 2011, p.19). Despite the fact that Sher-Wood anticipates the composite stick business to grow in volume and profitability, there is a sufficient imbalance between market demand and Sher-Wood’s product output, since wooden sticks still account for approximately half of their hockey stick models. (Zhang & Beamish, 2011, p. 24)

Golf ball manufacturers would be looking to achieve several key strategic goals, such as increased sales, increased market share and / or increased profitability, to adopt and implement PI’s technology. Accordingly, manufacturers are mainly concerned with the cost and implications on manufacturing, competitor reactions (and customer perception), the forecast growth in the new balls market, the share they could capture and the financial details of agreement.

Theodor Seuss Geisel “The more that you read, the more things you will know, the more that you learn, the more places you’ll go.” said by the famous Theodor Geisel or also known as Dr. Seuss. He has changed the world greatly by writing books that would make kids think and imagine things in a light they never had before. His books were always illustrated with eye catching colors, popping pictures, and interesting titles that made you want to read. All of his books are easy for any level of reader to read.

Callaway Golf Company is considered a leader of the golf equipment industry through its development of technologically advanced golf clubs that compensated for the most amateur players with poor swings and helping them achieve a better golf game with the introduction of Big Bertha in 1990 and launched Callaway Golf Company forward at great speed into notoriety of the golfing community (Gamble, 2000). This analysis will thoroughly dive into the many parts of the case of the Callaway Golf Company.

The U.S. Golf Association (USGA) specified the characteristics of legal balls within tight parameters. These restrictions on size, weight, materials, texture, etc., seemingly left little room for product innovation. In fact, the USGA regulations specified not just what went into a ball, but how it could perform, stipulating to within 10-20 yards how far the ball could travel when hit by a certain type of club traveling at a certain speed, all verified under controlled conditions with robotic testing equipment. Nonetheless, new product introductions were rampant in the industry, with slight changes in surface coatings and dimple patterns, for example, being touted for their ability to add a handful of yards to a golfer’s shots, to give more accuracy, or to create greater control through faster spin on the ball. In addition, ball manufacturers spent millions of dollars on advertising campaigns for their balls. There were three basic types of balls, all conforming to the same general specifications. The oldest technology still in use was the three-piece ball, which consisted of a core, windings, and a cover; this ball was good for spin and overall control. The second, and most popular, type of ball was the twopiece ball, which eliminated the windings of the three-piece ball; this ball produced more distance. The newest technology was the “solid core, multi-layered ball,” which had taken the

The aim of Performance Indicator is to increase golf ball manufacturers’ value by increasing revenue from new ball sales as a result of eliminating older, used balls through its color change coating technology.  Although there appears to be a possible financial benefit based on the future perceived demand for new golf balls, PI’s new technology does not appear to have any transparent benefit or value creation for the end consumer (golfer). Consequently, no manufacturer has yet to adopt this technology.

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

Let’s say that you are conducting an experiment and you have to identify the soluts, solevent, and solution. The experiment involves you having salt, water, and a glass. In the experiment you put the salt in the water and watch it dissolve. Now that you have done the experiment try to figure out what id the solute, solvent, and solution. The solute is the salt in the experiment because is dissolves into the solvent of the experiment.

Tennis Warehouse is a company that wants to provide people with the best tennis gear and equipment to get better.

This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

Many researchers have evidence of that tennis was played among the ancient Greeks, Egyptians, and Romans just in different formats. http://www.worldatlas.com/articles/where-did-tennis-originate.html suggests that “the most credible accounts on the origins of tennis dates back to 11th or 12th centuries. In that time French monks played handball on improvised court yards, and the game was known in French as "jeu de paume" or game of the hand.”