Why Is Social Media Important? Essay

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Social media is a controversy topic in today’s society. Some people think that social media destroys human interaction and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social.

The project aim at teenagers, therefore sample group is between 13 to 19. I will set the sample sizes in 50 participants since it is easy to identity and more precision. If a sample sizes increase, it is very hard to estimate and become not accurate. Also, I’m worry about the extremes data can’t make a balance out, so the project prefers small sample sizes. It can take less effort to gain and maintain people, it is easy to produce significant results and comfortable to find a group of people. I will obtain samples from friends or friends’ sister and brother.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

The definition of iconic is very famous, well known icon or a widely known symbol. Social media is famous and can be considered a widely known symbol of popularity. Social media are websites and applications that enable users to create and share content, or to participate in social networking. Social Media is affecting our lives immensely. Sometimes the effect is positive, sometimes it’s negative. Where would we be today if Social Media hadn’t have been created? Would we be more or less social? Would we remember birthday’s or events on our own? Would there be less car accidents? No one really knows the answers to these questions. Social media is affecting our lives whether we are personally using it or not.

In 1997, the first social media site broke the surface of the internet world. Six Degrees allowed its users to create their own personal profile and make new friends online. The first blogger sites arose in 1999, creating an almost instant sensation. The popularity of social media exploded. Between 2000 and 2006, a handful of new social networks—MySpace, LinkedIn, YouTube, Facebook, and Twitter—were created that enabled users to communicate and share with other people across large distances (Hendricks). With the advancement in technology, social media has allowed people to connect with others from all around the world. In today’s society, social media has almost become a necessity. It has benefited people’s everyday lives by helping spread awareness, increase business reputation, and has even pushed its way into the education department by implementing new ways to connect students and teachers. Although there are some disadvantages, the benefits of social media outweigh them in every respect.

Social media has gained immense popularity, following increased access to the internet and technology devices including smart phones. Social media is used to denote platforms in which people build and share social connections; thus enhancing information sharing and interaction. Major examples include Twitter, Facebook, YouTube, LinkedIn, Google+, Pinterest and Instagram. Through social media, people can connect, interact and exchange information such as pictures, videos and other digital media by registering as users in these platforms and updating information affecting their lives on their profiles. When social media applications came into existence, these were mostly used for interacting and sharing with friends, relations and new friends acquired through these platforms. Social media has however been constantly abused, as people turn it into a ground to vent, lie, insult, bully or threaten others. The social networks no longer serve their intended purpose in the society and users have taken advantage of the free space to say whatever they want with no regard to how it affects others. People have used such domains to brandish their selfish acts and gains.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

At this very moment, there are thousands of people worldwide who are retweeting posts on Twitter, liking pictures on Instagram or posting a status on Facebook. Twitter, Instagram and Facebook are few of the many social media platforms that have become prevalent in our society. Because social media applications and websites allow users with easy access to communication with others around the world, individuals all across the globe are able to socially interact on a daily basis. Erving Goffman, Charles Horton Cooley and George Herbert Mead, three of many sociologists who viewed society through the interactionist perspective, would use these daily interactions to make generalizations about society as a whole. The paradigm of symbolic interactionism reaches conclusion about different groups in society, generally by observing everyday social interactions. Accordingly, interactionists would view social media as an aspect of society that consists of constant social interactions that continuously influences and affects individuals and the whole of society.