Why Do People Buy Jordans

Nike, Inc. sought professional athletes to endorse their athletic shoes and in 1985 contracted with Michael Jordan. Michael's success in sports and his endorsement of a personalized Nike brand brought in over $100 million in the first year (Kotler & Keller, 2009). Nike has continued to market successfully with their "Just Do it" campaign and their targeting women athletes.

Did you know jordan was fined 5,000 dollars a game when he wore his notorious shoes ‘the first shoe he ever made” but he was fined because the refs and the people of the nba didn't think they where basketball shoes. When i first was searching on google for jordan's i came acrossed the price so i thought it would be interesting to do the price of a everyday jordan shoe. After i was looking for a while i found the most expensive pair of jordans out

In the “Letter Home” by Natasha Trethewey and The Vanishing Half by Brit Bennet, the authors utilize African American women passing as white to present the idea that societal pressures force individuals to alter their identities. The poet also utilizes figurative language and imagery to provide the reader with a more complete understanding of the idea she is trying to convey. To begin, the narrator in “Letter Home” describes a migration in hopes of passing as a white woman. She describes going to great lengths to conceal her true identity, exactly as Stella did in the vanishing half. While describing her financial status, the narrator of “Letter Home” exclaims:”I spend foolishly to make an appearance of quiet industry, to mask the desperation

Now Michael Jordan has a very well known basketballs that have now also started producing shoes that are used for basketball. His competitors are LeBron James and Kevin Durant. Since his competitors have become know for their shoes Michael Jordan and the Nike Company have found ways to still provide a great quality shoe but at a lower price so that consumers will still be happy with their product plus they can afford them

Air Jordan has been a huge part of the shoe game ever since they first came out in 1985. When Nike first saw Michael Jordan’s performance in college they immediately took action with him he got drafted into the NBA.. With all of his athletic ability not every game did he always play like the superstar he played like as we know him today. Yet his shoes still did sell pretty well for his first and second years playing in the NBA. As the years went by Michaels show performance got way better by averaging 30 points a game, and that’s when his shoes went crazy in selling. Everyday there were about several million pairs of Jordans selling each day. To think that Air Jordan could've never existed after Michael Jordan tried to get his agent to get him a deal with Adidas. But Nike pulled out and got Jordan to sign with them.(Elder, 2013) Nike noticed what a tremendous impact that Jordan had in the NBA. In matter of fact he played so good that Nike wanted to make him his own brand of shoes called Jordan. The first pair of shoes they made called the Air Jordan 1s weren’t selling or changing the game so they had to make a good color that opened people's eye.

They would also make online sales to consumers via the Jordan Brand or Nike Web site. Finally they would make private-label sales to large multi-outlet retailers of athletic footwear. The consumers’ demand for this product versus all other athletic footwear differs based on price, styling, and the purpose for which the shoe will be worn. The largest market consists of consumers who buy athletic shoes for everyday purpose. Jordan needed to tap into this market to elevate the demand of his product and he did just that.

Sneakers are very popular in today’s society, but how new are they, and why do people love them so much? There are many brands of sneakers (tennis shoes) and they are worn by everyone from NBA basketball stars to the garbage man. What makes them so popular?

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

To begin, the history of sneakers is amazing and is one of the reasons they are so popular. The first pair of sneakers ever made were made by sticking your foot in melted rubber 3,000 years ago. Modern sneakers were developed in England and then in 1868 only wealthy people could afford sneakers because they were $6 a pair. The United States developed shoes that were very cheap so everyone could buy them. According to text 1 “...the United States advertised an affordable rubber soled shoe that cost just sixty cents a pair.” The first shoes for the olympics were made in 1963 with metal spikes on the bottom. Today sneakers range fro many different prices and some are very expensive. Sneakers have gone through a lot of changes in their history and that is one of the reasons they are so popular.

To begin, many sneakers are known history. Many years ago, a pair of shoes was only six dollars and that was technically considered expensive and only the wealthiest people could afford to buy them. According to the article “The History of Sneakers” , it says, “In 1868, sneakers cost six dollars a pair so only the wealthy people could afford to wear them…”. So back then, even the wealthiest people could afford a pair of shoes that cost

They weren’t always this huge booming business worth billions. The company's revenue went from $28.7 million in 1973 to $867 million in 83. But things started to turn on them toward the end of 1983. In February 1984, the company reported its first quarterly loss ever. Nike needed something (or someone) to carry the weight and help them regain the money they had lost. Michael Jordan always just wanted to wear Adidas in the NBA, he had no intention of signing with anyone else; “I have no interest in going there,” Falk said Jordan told him. “Just do what you need to do to get me with adidas.” (Falk was Jordan’s agent at the time) Even though Jordan had given the “orders” to stay with Adidas Falk decided that the best place for Jordan was with Nike. Jordan was so stubborn that Falk actually had to convince Michael’s parents to convince Michael to go to the meeting. They met with Strasser, designer Peter Moore, and those responsible for basketball at the company, Howard White and Sonny Vaccaro. After a video to the song Jump and 2 die-cast Mercedes cars Jordan decided that Nike was the place for him. Nike offered MJ $500,000 a year for five years, which was unheard-of at the time. The Air Jordan Is, at a price of $65 a pair, hit stores in March 1985. By May, Nike had sold $70 million worth. By the end of the year, the Air Jordan franchise had more than $100 million in revenues. In 2012, Jordan brand sold $2.5 billion worth of shoes, its best

In the article “A culture of patient safety in nursing homes” by Castle N.G and Sonon K.E the patient safety defined and highlighted as “the prevention of harm caused by errors” by several health related organizations. The most common errors are patient falls, medication errors, resident or patient identification, care giver miscommunication and healthcare‐associated infections. Nursing homes should be addressing the patient safety more than the other health organizations due to the state of their residents. The authors are adapting a research to evaluating the patient safety culture at nursing homes in United States. The assessment was done by sending questioning survey form to several nursing homes in the area. The collection of returning

One of the artifacts that is special to me is my pair of basketball shoes. The basketball shoes are from Under Armor and are black and red. These shoes are important to me because of how much I love and played basketball since a young age. Another reason why my shoes are important to me is because my mom and step father gave them to me and the shoes make me think of how they talk about their basketball memories with so much passion and reminiscence. These basketball shoes represent my will to fight and my love for the sport.

Most people are familiar with the Nike logo. Most people also know that Nike is a multi-million dollar company that sells name brand shoes worldwide. Millions of pairs of Nike shoes are sold daily, but what people don’t know about Nike shoes is how and where they are made, who makes them, and how Nike spends its money in this process.

It all started my freshman year in high school when I noticed my friends Jordan’s that he had waited hours outside of a shoe store for. At the time they were some of the coolest shoes I had ever seen, I wanted a pair like that. I took a deeper look into retro Jordan’s and found out that most were really hard to get. You couldn’t just go to your nearest shoe store and just pick up the pair you wanted. You would have to drops hundreds of dollars on a pair that others camped out for or woke up hours early to get on the nike.com release of the shoe.