Why Crystal Pepsi and Others Failed Essay

In April 1985, Coca-Cola announced that it would be completely replacing its old recipe of Coke with “New” Coke. After several weeks customers started to protect this decision demanding that they go back to the original recipe. After three months, the Coca-Cola Company decided to reverse its original decision and kept the old Coke in production along with New Coke. Despite being reintroduced as Coke II, the new soda never caught on and was eventually discontinued entirely in 2002. Being called the most epic new product fail in marketing, the question remains: how could Coca-Cola Company make such a bad decision?

Today’s most popular drink was not a drink that was thought of and brought to existence. It was made almost by accident. One with a love for medicine and with a background in pharmacy mixed a few components together and with one taste from his buddies, created what today still stands strong as a powerhouse in the soft drink market. With his new drink becoming so popular, Bradham decided to pursue a whole new vision. Medicine was now behind him, and now he focused his attention on bringing up Pepsi cola to the masses. In 1902 Bradham decided to turn his pharmacy over to his assistant and dedicate his time to making Pepsi Cola his business. On September 23rd of 1902 he filed to register Pepsi Cola as his trade mark (this is the earliest dated document of the history of the company). In December 1902 Bradham formed the Pepsi Cola Company, a corporation under the laws of North Carolina. In 1903 on June 16th the U.S. Patent Office accepted the mark and Pepsi Cola was registered. Pepsi Cola was now a fully functioning company. (Copeland,

Pepsi is one of the most well-known beverage brands in the world. The Pepsi Bottling Group is a part of the larger multi-billion-dollar company PepsiCo. PepsiCo currently is the largest food and beverage manufacturer in the United States and one of the world 's biggest companies. They offer a plethora of carbonated drinks, waters, coffee, teas, energy drinks, and sports drinks to consumers. Notably Pepsi is known for distributing; Pepsi-Cola, Mountain Dew, Sierra Mist, Lipton teas, Starbucks, Amp Energy drinks, Gatorade, and Aquafina. Britannica Encyclopedia published an article on Pepsi 's early history titled "PepsiCo, Inc.". Pepsi was introduced in 1893 by Pharmacist Caleb Bradham as "Brad 's Drink" then later renamed "Pepsi-Cola" in 1898 (PepsiCo Inc.). Bradham was looking to invent a beverage that would help in digestion along with increasing energy. In 1902, the Pepsi-Cola Company was launched at Bradham 's Pharmacy, where he distributed the product. During World War I the United States experienced financial hardship resulting in Bradham filing bankrupt and selling his trademark brand (PepsiCo Inc.). After the war and the Great Depression, Charles Guth purchased Pepsi’s assets and Pepsi-Cola continued to expand and capture the spirit of America. Pepsi has contributed countless marketing campaigns, which have turned into the brand being recognized everywhere. Campaigns such as the "Pepsi Challenge" and "Pepsi Live for Now" have been successful campaigns in the company

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Pepsi primary strategy is to dominate in two separate categories. First, Pepsi has dominated the youth

Pepsi has the changes to work on with the consumers wanting to have safer healthier food choices. They are looking at local farming and the government to help them locate farms near their production areas to save money, but also have a better product. Pepsi is really working on trying to keep up with the new trends in taste preferences of their customers.

Marketing strategies began to take broader dimensions as the soft drink industry continued to expand and became more complex. In 1976, Pepsi introduced the Pepsi Challenge in its campaigns, a moved that directly challenged Coca-Cola’s longstanding dominance. In 1985, responding to the pressure of the taste tests, which Pepsi always won, Coca-Cola decided to change its formula. This move set off a shock wave across America. Consumers angrily demanded that the old formula be returned, and Coca-Cola responded three months later with Classic Coke. Five years after the infamous Coke fiasco, the Coca-Cola

Pepsi is one of the world 's most iconic and recognised brands globally. Always innovating and adapting its strategy to compete with Coca-Cola, they offer a young image to the public by reworking their design to meet with the current consumer needs. Whether it 's through celebrity endorsements or design trends, Pepsi have always aimed to create a relationship with the consumer through humour. To quote their selling point, 'Now is what you make it. ' Today the brand includes three products- Pepsi, Diet Pepsi and Pepsi Max, with the latter being the biggest selling in the UK. Although Pepsi have tried to take different approaches to differentiate themselves from their biggest competitor Coca-Cola, their first beginnings are very familiar.

PepsiCo introduced its new product crystal Pepsi. It was introduced in 1992. Crystal Pepsi is a caffeine free soft drink. Pepsi launch this product to beat the new flavor of coke. The way pepsi introduced many new flavor had major side effects. Consumer is confused which new product of Pepsi they buy. I think it’s a best idea they ever had. But company fad up to grape the consumer’s mind which is very important for any firm. According to the company, it is formulated differently from the original once; the color was lighter with no caffeine and had 100% natural perseverative. It did have lighter taste than original once. Crystal pepsi was a completely different formula and new brand of PepsiCo but it still failed.

Pepsi recently announced that they are releasing a new soda brand to be named 1893. Although no other official information has been released besides the name, it is said to be a “premium” soda to complement the company. The name “1983” was chosen because that is the year one of the main creators of Pepsi was born, Caleb Bradham. He created a beverage “Brad’s Drink” that would eventually change its name to Pepsi. Last year Pepsi came out with “Caleb’s Soda” which is marketed as a more premium soda, so sources are assuming this one will follow suit. Both sodas are named after Caleb Bradham, who created the original drink as a more healthy soda to aid digestion without the narcotics or caffeine (before the company would add it later on). This new product is being launched as Pepsi consumption sales are declining. The company also announced it would be releasing a “Stubborn Soda” line that will be offered to buy at select places.

Pepsi is a world famous carbonated soft drink made by American company PepsiCo. Its distinctive blue packaging makes a huge contrast with its long-time rival’s signature red packing, Coca-Cola. First introduced as 'Brad's Drink' in North Carolina, USA at 1893 before renaming to Pepsi at 1898, Pepsi has always trying to be the dominant brand in soft-drink market while completing with Coca-Cola, known as the Cola War, where the two brands used a series of television advertisements and marketing campaigns trying to get more influence in the soft-drink market among the consumers. Pepsi launched its new commercial advertisement ‘Live For Now Moments Anthem’ in April 2017, as a part of its previously launched Pepsi's first global campaign ‘Live For Now’ in April 2012. The protest-themed advertisement, however, not only was nowhere near Pepsi’s original expectation, but it causes a huge ethical issue, backlash and controversy that made Pepsi took down the advertisement and issue an apology in less than a few days.

We are focusing on Pepsi, which is a carbonated soft drink produced and manufactured by PepsiCo. PepsiCo Inc. was established by the merging of Pepsi-Cola and Frito-Lay. Its World Headquarters is located at Purchase in New York. PepsiCo is an American multinational company which also manufactures snacks, food and beverages with sales/revenue of more than 66.42 billion and having employees over 274,000 by the end of year 2013 (Forbes, PepsiCo , 2014). In 1890, Mr Caleb Bradham, a pharmacist and drugstore owner invented a new drink called Pepsi-Cola derived from two major ingredients, Pepsin and Kola nuts. Pepsi-Cola became so popular that customer named it as “Brad’s Drink” (Pepsico, n.d.).

Many believe that it was stylish and sophisticated Miss Crawford who moved the company away from its "value" theme of the '40s into the more sophisticated campaigns of the '50s. A new logo incorporating the "bottle cap" was adopted, and Pepsi was no longer advertised based on price, but as a

Then, in the late 1800s, the popular soft drink brands “…Root Beer, Dr. Pepper, Coca-Cola and Pepsi-Cola…” have emerged and competed against one another. By the time the development of modern life began to increase at a fast pace, manufactures had to change the formula for creating soft drinks. They began turning soft drinks into “…alternatives to alcohol and/or as stimulants.” rather than therapeutic medical drinks. “After World War II, the soft-drink industry became a leader in television advertising, the use of celebrity endorsements, catchy slogans, tie-ins with Hollywood movies, and other forms of mass marketing, particularly focusing on young consumers and emphasizing youth-oriented themes.” At that point, the soft drink industries started to gain huge attraction towards its consumers and tried to find new ways to raise the customer’s demand further. Such as providing healthy options like “…sugar-free and low-calorie diet sodas, beginning in the 1960s, and later, caffeine-free colas…” and they also began providing larger bottles at a low price. Such as the time when “…Pepsi challenged the industry leader by offering a twelve-ounce bottle for the same five-cent price as Coke 's standard

In 1964 the company unveiled “Diet Pepsi” and acquired Mountain Dew, a citrus flavored soft drink. One year later, the company merged with the Frito Lay Company, becoming PepsiCo. Throughout the next few decades, the drink continued to flourish, expanding its presence around the globe and battling soda industry leader Coca Cola for market share with aggressive marketing campaigns and promotion, including its famous “Pepsi Generation” and "Pepsi Challenge" ad campaigns. In 2015, the company announced it would discontinue using aspartame as the sweetener in Diet Pepsi, and