White Media Stereotypes

Stereotypes are defined as an oversimplified image or idea about a specific type of person. It is believed that stereotypes about African Americans began in the United States around the 18th century. Anti-Black stereotypes arguably the most developed racist stereotypes in racial framing and have been used as foundations for the capture, enslavement, and later, the subjugation of African American people. Stating that stereotypes are just a joke is an understatement of the consequential after – math racial images and stereotypes have on the African American population. Even stereotypes that are considered positive are often concealed with negative implications and reasons as to why they exist. Most people may think they only hold stereotypes in the back of their head, but studies show that people are more likely to fall back on them in making judgments when they feel challenged, face uncertainty, or experience sensory overload. Using information from class, comparisons from the films we have watched and Ed Guerrero’s Framing Blackness, this paper will analyze the stereotypes in the television show Empire.

Your television and computer are controlling every choice you make. Scary thought? Everyday Americans log into their computer or turn on their TV and are fed information from our trusted media. In fact, a Marshall survey states, “By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 trillion hours, an average of approximately 5 and a half hours per person per day.” Unknowingly at times, we are allowing our media to shape the choices we make, the ways we see others, and the way we view ourselves. With most of Americans unaware of the media's control on their choices and views, this can be an alarming realization. Media has a major impact on multiple parts of our society.

During the process of producing a television series, the demand for the producers to introduce their characters with only their highlighted traits make it impossible for viewers to gain a deep understanding of the community that the characters represent. One of the stereotypic traits that is usually seen on movies and television shows is societal difference that each race is placed into. Michael Omi in his article In Living Color: Race and American Culture stated that “in contemporary television and film, there is a tendency to present and equate racial minority groups and individuals with specific social problems” (546). There are many films and television shows found today that ground racial minorities into a specific social problems that are related to the color of their skin. It can be inferred from the current popular culture that this stereotype still persists.

The media sets the tone for the morals, values, and images of our culture. Many people in this country, some of whom have never encountered black people, believe that the degrading stereotypes of blacks are based on reality and not fiction. Everything they believe about blacks is determined by what they see on television. After over a century of movie making, these horrible stereotypes continue to plague us today, and until negative images of blacks are extinguished from the media, blacks will be regarded as second-class

apartment in which the Evans family live is roach infested and in disrepair; in other words, they

Malcolm X, a civil rights activist, stated that “The media’s the most powerful entity on earth. They have to power to make the innocent guilty and to make the guilty innocent and that’s power. Because they control the minds of masses.” Unfortunately, some people lose their lives trying to get an “ideal body.” From the article “NYC Girls Project - Media and Girls,” this organization conducted a study in 2010 that stated that “63 percent of girls think the body image represented by the fashion industry is unrealistic and 47% think it’s unhealthy. Due to these reasons and others, the media influences individuals in a negative way because of how it reinforces racial/gender stereotypes.

Propaganda is an effective device that is used to influence and manipulate human behavior by appealing to emotions. When propaganda is combined with stereotypes, it usually produces negative results. A simplified view of a group of people, spread by mass communication can cause people to be more narrow-minded and can alter their perspective. Living in the Information Age, people are exposed to a constant stream of ideas and images. These ideas can reflect the views of those with a hidden agenda. They can also produce a generality about something that people are not familiar with, therefore readily accept the stereotype. There are many examples of propaganda from recent times that include stereotypes

The way entertainment in the media portrays us has greatly affected how others identify us. Movies and shows like; Madea’s family Reunion, Bringing down the House, Love and Hip Hop, and Basketball Wives all portray us in a degrading way. People sometimes find it comical of course, but the fact that it is comical does not justify it being debasing. This image of us has evolved from things in the media, and its’ power to shape people’s idea of us. We as a race must stop living up to our stereotypes. As soon as we take action in not succumbing to our own stereotype, people will not think we are “Ghetto” or any other undignified term they think of us; therefore in the media we won’t be perceived in that way. As Colin Powell once said, “Fit no stereotypes. Don't chase the latest management fads. The situation dictates which approach best accomplishes the team's mission.” Although African American stereotyping is prevalent in the media now because of its’ entertaining quality; it perpetuates a cycle of harmful stereotypes. As long as this cycle continues, our culture will always be illustrated negatively.

This research paper’s purpose is to explore the history of negative stereotypes of African Americans on television during the past several decades. Because of African Americans’ status as a minority within the United States, it is pertinent to showcase how this community is presented on network television for the entire country to view. Even in a society that is more receptive to differences between individuals due to the success of the Civil Rights Movement, the way the African American community has not always been portrayed in a positive manner.

Harmeen Jones, a former Fox Technician, was fired after filing a complaint to Human Resources of the unfair treatment he was receiving by his colleagues at Fox for being African-American. Jones claims ‘he was subjected to a steady stream of "racist, sexist, and extremely offensive comments,’ against blacks, Muslims, Jews, women and Hispanics” (Shifrel). Unfortunately, not only does the network available to 87 million households make flippant remarks in it’s work environment, but it also promotes racist stereotypes on air. During an episode of The O’Reilly Factor, host Bill O’Reilly made an insulting remark when telling an African-American guest, “Say you 're a cocaine dealer—and you kind of look like one a little bit” (Hall). Stereotyping minority races has existed since the creation of the United States, and continues to be a problem. The privileged social group in society often oppresses minorities, and advertises false statements of the other races. Media, a big contributor to the spread of racial stereotyping that occurs in the United States, often provides viewers with stereotypes that continue to promote racism, and the discouragement of success in a minority group. The media portrays the dominant race in a positive way, while minority groups are depicted in ways that provide people with an invalid reason to feel hatred toward minority groups.

Racism isn’t as violent as it was today some people will blindly say that it doesn’t exist anymore but the truth of the matter is that it does. A lot of people believe in racial stereotypes in an article written by Joe Fagin he talks about how Americans and the media have downgraded the Mexican race by mocking their language and calling them aliens it’s the same thing with African Americans popular Stereotypes of African Americans are that we are criminals and people who are only destined to end up in jail if they don’t make it in sports or entertainment. One of the most recent problems occurring today is racism in the media. Stereotyping in television and movies has reached a peak. The media gives children negative views of African American lifestyle. There are T.V. shows that depict African Americans in a way that is not true. There's even a video game about with an African American as the main character and the only thing that he does is kill, rob and have sex with people. The people who stereotype are mainly people who haven't been around African Americans and go by the only thing that they see about African Americans. So therefore, the media is a large part of the part of stereotyping of African Americans. Back When Troy Maxon and August Wilson were growing up Black men were characterized as brutes who were unintelligent and prone to committing crimes such as rape and murder. The representation of others as inferior serves as a purpose in justifying the negative

Racism and discrimination continue to be a prevalent problem in American society. Although minorities have made significant strides toward autonomy and equality, the images in media, specifically television, continue to misrepresent and manipulate the public opinion of blacks. It is no longer a blatant practice upheld by the law and celebrated with hangings and beatings, but instead it is a subtle practice that is perceived in the entertainment and media industries. Whether it’s appearing in disparaging roles or being negatively portrayed in newscasts, blacks continue to be the victims of an industry that relies on old ideas to appeal to the majority. The viscous cycle that is the unconscious racism of the media continues to not only be

We live in a world of technological innovation where mass media is a major part of us today. People make assumptions on what they hear. They do not try to analyze the situation to see who is right and who is wrong, and mass media is the main source of manipulating one's mind. The concept of propaganda has changed over time. Propagandists create ideas stereotypically through the use of propaganda and use media to promote it and target people's minds to have influence on their views towards a certain group of people. These ideas create negative or positive images in the intended audience's minds. However, it is notable that the information is only the one that is exemplified through media and therefore, can be

Today’s American media continues to be in constant denial of the modern day genocide carried out against black citizens. Police brutality and discrimination against blacks is just as prevalent today as it was during the 1960s when the Black Panther Party, a target of racism, fought to expose and eliminate these atrocities. White Supremacy media continues influencing and manipulating the hearts and minds of un-educated American people against Blacks.

he United States has claimed for years to be a melting pot, where race or various preferences do not define our role in society. Most everyday people do not even realize or notice the amount of stereotyping that occurs in mass media. It is important to understand the different types of discrimination marginalized groups face. Stereotypes can affect everyone, whether it is based on their race, gender, or sexual preference. Media makers could easily find ways to not discriminate against people, but perhaps this would make that specific media outlet less popularly attended to.