What Is Trek's Main Competitors

Position and price products or services to align products and service offerings with the market

Market share is defined as companies sales as a percentage of total sales volume in a specific industry, market or product area.

Price Strategy: The current pricing is set in place to make it easy to know how much our footwear is going to be based on the performance level the customer has chosen. By only having 6 total prices it makes it very easy to keep sticker shock to a minimum and our customers can feel comfortable

Girls have rules to follow. They seriously must follow them if they want to be a “good” or “proper” girl. Girls have a girl code, just like guys have a guy code. They are quite equal to be exact, and similar in their ways in how we perceive the opposing sex. These “written” rules, that are laid out, yet not seen, are there to be followed.

Market leadership is when a business has the most customers/users due to their sales or service.

Positioning is a process that influences potential customers’ overall perception of a brand, product line or organization in general; the place in the mind relative to the competition. [3]

The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx). The marketing mix consists of product, price, place, promotion, which means that a company needs to sell the right product at the right price and in the right place, using the best promotion. Because of

Positioning, to marketers, means they drive their “better” product to a particular audience. This strategy is important to marketers because, they use this technique to increase their sales by convincing their audience that their product is better than the competing brand. A product I buy that is “positioned” to me is The North Face backpack. As a student, North Face are popular around campus. When someone sees a North Face backpack, they assume you might have a little money. The backpack has many compartments and zippers. Inside the larger pocket, there is two padded slots, one for a laptop and the other for a smaller tablet or ipad. The back of the backpack is padded as well for comfortability. Depending on the style, there are two bottle

The strategy that the company adopted may be the market niche. Market niche is a strategy adopted when there is a

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

market served) and scope (variety of products and services produced) or vertical; referring to how much of

Pricing is one of the most important elements of the marketing mix for the MARC. It is the only one of the components that generates revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

"Market Attractiveness is the degree to which in opportunity fits with our goals and capabilities" whereas market position reveals how well we can do in this market or segment." (Piercy 2002) Dell is recognised for their products, true low-margin, high-asset-turn business that is much more concentrated on turning out a wide range of system desktop PCs, notebooks, etc.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

An approach, a company uses to market business or product that gives competitive advantage over others is called Strategic marketing.Strategic marketing keeps the organization aligned with the overall plans to find the fit between the organizational activities and itsoperating environment. The fit is maintained in a sense that aligns the organizational marketingactivities with its both external and internal environment.A strategic plan is often written as a report so the marketing manager can approve it with thehelp of board of