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What Is The Single Most Important Ingredient In Team Success

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The single most important ingredient in team success is a clear, common, and compelling purpose. Too often, a team’s purpose is ill-defined, uninspiring, or foggy, leaving the team to figure out what success is supposed to look like. Teams are merely a means to an end — a method of achieving desired outcomes that are too big to reach through individual efforts; they are not the end itself. And it is team purpose that provides the reason for collaboration. A clear, compelling purpose gives reason for people to commit to a team. A common purpose not only calls the team together, it also holds the team together during the inevitable turbulence that will be experienced on the journey.

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