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What Is The Media Effect On American Culture

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With the increase and spread of the mass media, the United States was the first to undertake researches and empirical studies on the effects of the media, and with time the pursuit became globalized. These effects were studied from different perspectives; some studies viewed the fact that the ownership of the media by only a few minorities is a problem in itself (kellner, 1). Many critics have also condemned the internationalization of the American film and television and its influence on the creation of hegemony over the world cultures lead and controlled by the American culture. The media effect was also studied in terms of culture creation, impact on morality, violence representation, and its effect on racial, ethnic and gender representations

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