What Is The Meaning Of It Should Happen To You

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

They were born in great numbers and as a result became the most powerful group of consumers. Advertisers soon set the guidelines to what material commercial products every girl needed to obtain her status in society. Women’s roles on television gradually changed from perfect housewives to mystical genies and witches with power, but somehow they always subdued their power to please their men. In the background women were fighting for equal rights and equal pay, but the media portrayed these protests as isolated events and acts of extremists. The newscasts attempted to label feminists as women who protested against being exploited and “looked at” by exploiting themselves and secretly wanted men’s attention by these protests. Television did respond by developing a new “tougher” woman, but made her success dependent on her attractiveness and sexuality. The media’s simultaneous promotion and containment of the women’s movement left the young women of the seventies exposed to what Douglas refers to as social schizophrenia (9). Feminist were now rejecting cosmetics and other marketed ploys that contributed to the oppression of women, leaving industries that were primarily focused on women’s “needs” struggling to address this while maintaining their market. Mass media encouraged and exploited commercial androgyny with unisex fashions and Madison Avenue promoted a new “natural look” that was anything but natural. This look promoted a Lolita image that

Jean Kilbourne’s film, Killing Us Softly 4, depicts the way the females are shown in advertisements. She discusses how advertisement sell concepts of normalcy and what it means to be a “male” and a “female.” One of her main arguments focuses on how women aspire to achieve the physical perfection that is portrayed in advertisements but this perfection is actually artificially created through Photoshop and other editing tools. Women in advertisements are often objectified as weak, skinny, and beautiful while men are often portrayed as bigger and stronger. Advertisements utilize the setting, the position of the people in the advertisements, and the products to appeal to the unconscious aspect

In Gloria Steinem’s “Sex, Lies, and Advertising” Steinem explains how sex and lies are the basis for so many advertisements in popular magazines and other cultural stages including technology shows and car buying. Advertisements are “media-wide influences” are a continual theme throughout the writing of Steinem (201). Steinem’s magazine eventually did not take ads due to the fact Steinem could not find ads that did not degrade women (201). Steinem believed that ads were sexist and did not positively support women (202). After the stalemate companies began to partner with Ms. Magazine such as JVC and IBM (206). Although some companies such as those in the tobacco industry want only

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

One way Jones shows the theme that a person’s status determines how a person is viewed, liked, and how economically stable they are, is through the imagery of the little girl. It is an African-American girl’s first day of school, and the mother is getting her all dolled up to make a good impression. “I am wearing a checkeredlike blue-and-green cotton dress, and scattered about these colors are bits of yellow and white and brown. My mother has uncharacteristically spent nearly an hour on my hair that morning, plaiting and replaiting so that now my scalp tingles” (Jones 1). The mother really wants to make a good impression on the new school that her daughter is going to, and not look poor or different. When saying that the mother has “uncharacteristically” done her hair, the mother is going out of her way to do something special. The mother has spent an hour on this girl's hair for her very first day of school, which is not like herself. Thus showing, that the mother really cares about the first impression that the daughter makes at her new school and community, and how they are viewed with their status. The mother is changing the image of her daughter to try and better her off. Ultimately, through imagery, the highlighted theme is that people are judged based on their statuses.

Whether we realize it or not, we are constantly surrounded by advertisements. On average, we are exposed to approximately 3,000 ads per day, through logos, billboards, and television commercials, even our choices of brands. But in today’s society, one of the most used and influential tools of advertising are women. But the unfortunate thing is that women are not just viewed as actresses in these ads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, “Killing Us Softly 4,” Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders.

Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "‘The Two Ways a Woman Can Get Hurt':

In Jean Kilbourne’s essay, “Two Ways a Woman Can Get Hurt”: Advertising and Violence, she paints a picture of repression, abuse, and objectification of women. Kilbourne gives an eye-opening view to the way American advertisers portray women and girls. Throughout the essay she has images that depict women in compromising poses. These images are examples of how often we see women in dehumanizing positions in advertisements and how desensitized we have become. Kilbourne implores us to take the media more seriously. She is putting a microscope on society and showing that the objectification of women is acceptable.

In the story “Girls at War” Reginald’s point of view is changed by a girl name Gladys that he met three times. He had no control over meting the same girl. Every time they met their circumstances were different. The first time they met, he gives Gladys an advice on what steps she should take in her life travel. Reginald also tells her that she should maintain herself in school and don’t even think of joining the militia, because it’s not for young woman’s. The second time they met was at the militia. Reginald was surprise to find Gladys there. He was glad to see her there because she had demonstrated to him that he was totally wrong and that she did made it to the militia after all. Reginald started to look at Gladys differently, he noticed

The new advertisements focused on creating unique slogan that consumers would remember and that cast products in an optimistic light (N.p. [Page 1]). By the 1880s, advertisement seems to take on a driving aspect of its own, and focused on the creation of “wants” and “needs” in the growing consumer population in order to create a market for certain items, clever businessmen would advertize products in careful language, designed to influence potential buyers into seeing the necessity of owing particular products. Economic effects on society, especially in Americans families, became apparent during the twentieth century. The place of women in the new economy was firmly cemented in the early decades of the twentieth century, with the rise of Progressivism and supply and demand economics (N.p. [Page #]). Progressive reformers and businessmen alike appealed to and propagated the idea of virtuous households, carrying a theme from the culture of sentimentalism in the 1850s that stressed the value of nuclear families with morally upright - if submissive - mothers. Many of the advertisements seen in this collection are clearly directed at women .The foundations of household economy were raised in the early twentieth century and during the World War I era. Home economy, in theory, allowed the housewife to make the most of finances, so that her family could purchase current

Miss Brill “sits in other people’s lives,” as she watches her life fly away (201). Mansfield suggests that she finds her life empty, and she finds joy in drama of other people’s lives. Her loneliness was like a bare hole in her heart. Miss Brill seeks out excitement to remove her latent thoughts of her lonely existence. By using the other people at the park, Miss Brill finds a temporary filling for her need of companionship. When Miss Brill speaks about the people around her being in a theatrical production, it makes her “role” in life feel important. (202). “Even she had a part and came every Sunday… she was part of the performance after all” (202). Mansfield acknowledges a method to cope with the struggle towards Miss Brill’s realization that she is not important in society anymore. The use of emotional appeal emphasizes the lonely existence faced in the vision of Miss Brill.

“Girl” is a short story in which the author, Jamaica Kincaid, unofficially presents the stereotypes of girls in the mid 1900s. Kincaid includes two major characters in the story “Girl”, they are the mother and the girl. Although the daughter only asks two questions in this story, she is the major character. The mother feels like her daughter is going in the wrong direction and not making the best decisions in her life. The whole story is basically the mother telling her daughter what affects her decisions will have in the future. The mother believes that because her daughter isn’t sitting, talking, cleaning, walking or singing correctly it will lead her to a path of destruction. “Girl” is a reflection of female sexuality, the power of family, and how family can help overcome future dangers.