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What Is The Globalization Of The Internet In New Zealand?

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In 2014, the population of New Zealand was around 4.5 million, with approximately 4 million internet users (Central Intelligence Agency, n.d.). Even though with such a small population, it might be a challenge to get a large number of customers, it is also an opportunity for New Zealand to establish and develop online markets since it can reach most of the population. Therefore, the website creators are able to perfect the quality of their service and get ready to expand their business internationally.

According to the Statistics NZ (2017b), the unemployment rate in New Zealand is 4.9% in March 2017. Another research by the Statistic NZ shows that two common reason for leaving their jobs is retirement and family …show more content…

· The development of technology also makes internet access easier and more convenient to people. More and more people have the internet connection on mobile phones. It was estimated that the number of mobile phones with internet access increased 7% in 2015, brought the number to 3,959,000. It also means there were 86 out of 100 mobile phones get connected to the internet (New Zealand Statistics, 2015).
· It was surveyed that around 74% online users had experienced a product or service research through online websites in 2014, of which 33% made those online purchases through mobile phone and 58% used tablets (SP eCommerce, 2015).
· In 2014, there were about 655,000 people shopping online using their mobile phones, which was 127% year-on-year growth. In the same year, it was estimated that approximately 414,000 internet users purchasing online by their tablets, increased 73% compared to the previous year (SP eCommerce, 2015).

Figure…: The graph shows the number of mobile phone internet connections in NZ estimated at 30 June 2011-2015 (2015)

Fibre-optic broadband connections remained the fastest-growing type of

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