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What Is External Analysis Of Shangri-La Hotel

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4.0 External Analysis
1.) Liquidity ratio
Current ratio measures capability of a company to pay short-term or long-term obligations. (Current ratio, myaccountingcourse.com) The current ratio appraise a company capability by considers the total assets of a company relative to that company’s total liabilities. Grand Central Enterprise have the highest current ratio which is 14.89 times. Shangri-la Hotel got the lowest current ratio compare to its competitors which is 0.52 times. The current ratio of PAN MALAYSIA is in between Shangri-la Hotel and Grand Central Enterprise which is 9.24 times. Investors are able to understand the ability of a company to pay off its current liabilities through current ratio. A higher current ratio is more advantageous than a lower current ratio. This is because a higher current ratio always shows the company can more lightly to make current debt payments. So, Grand Central Enterprise had the better current ratio and this represent it had a better capability to make current debt payment.

2.) Profitability
Net profit margin is a profitability ratio. It shows how much of each dollar earned by the company is translated into profit. In other words, net profit margin tell us how much profits are produced at a certain level of sales. (Net profit …show more content…

Shangri-la Hotel is the best company to invest due to its evaluation report is good and beyond its competitors. It is the most efficient and profitable company compare to its competitors. Shangri-la Hotel also was the best company compares with its competitors that it offer better dividend yield, earnings per share and price earnings ratio to its shareholders. Although there had another companies are better than Shangri-la Hotel in liquidity ratio and capital structure but it is good in overall evaluation. So, as conclusion Shangri-la Hotel Berhad is the best company that investors should invest

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