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Westminster Case Study : Current State

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WESTMINSTER CASE STUDY
CURRENT STATE
Westminster Company, US based profound consumer health care manufacturer, has maintained a proud traditional name since 1923. It consists of offices throughout Europe, Latin America and Pacific Rim. The company maintains three individual fully owned companies comprising of nine manufacturing plants and eight distribution centres, implementing decentralized management levels to improve self-responsibility and competitiveness.
The sales composition is split into 37% from grocery stores, 20% from drug stores, 35% from mass merchants and 8% from miscellaneous sources. 70% of their total sales value is derived from 10% of their important customers. The company has foreseen valuable increase in their demand and is about to face some problems due to their traditional distribution network and their competitors. To focus these issues, they have decided to improvise on certain issues by collaboration with suppliers and customers which are discussed below.

PROBLEM STATEMENT
Alex Coldfield, the VP of SCM, Westminster with team of high level managers has decided to improvise their supply chain capabilities to face these issues in a prominent way. They are analysing their customer composition and customer service requirements and align it more towards cost reduction. Alex also plans to implement three strategies to align the network redesign.
Alex has analysed to change the traditional inventory replenishment into daily or weekly point-of-sales

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