Website Design, Trust And Customer Service

The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving

Cindy's eyes began to grow tired as she switched off the light and gone to bed. Cindy's bedroom always seems to become muggy and hot at night, so she left her window open. Falling fast asleep Cindy never knew what or who might have been coming her way.

This incorporates how web shopping has provided included value to clients as they can purchase items from any place on the planet and can pose as a viable rival costs in the worldwide business to get the best arrangements and discover the best items. Before all else when e-Commerce was beginning individuals were uncertain about the level of administration that they would get. From that point forward numerous laws have been made so that e-Commerce organisations provide service of an incredible level and clients can expect the same level of administration as they would do in a high road shop. Client point of view has likewise changed on security issues and simplicity of using e-Commerce sites. In the first place individuals were uncertain about utilizing their charge cards online yet from that point forward numerous individuals are trusting when paying online and huge numbers of the more established era now shop on there.

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Since there is an amassing number and variety of business that exploit the opportunities presented by e-commerce, consumer attitude should be taken into account. The e-commerce market has grown in several courses, from the emergence of search engines and Internet-based business portals, it flourished into cater two different directions. Business to Customer (B2C) and Business to Business (B2B) e-commerce segments have emerged (Mahadevan, 2000 as cited in Han Wu, 2010). Organizations that began to operate in the Internet market platforms became interrelated similarly and were able to created valuable and unique propositions to drive the market forward.

On-line shopping has continued to spike as more and more people turn to the convenience of the internet. Although it is convenient to shop from the privacy of your home, the perspective of on-line payment does present some challenges. Both the customer and the vendor are concerned about security measures. Customers are worried that their credit card information remains protected and that their privacy is safeguarded. There is the possibility that the sellers’ website may be subject to hacking and thus the customers’

The third-party web assurance seal is one strategy where vendors can signal trustworthiness to the online customer, especially for smaller businesses. The online symbols are displayed on the front page of the vendor’s website and vendors see the investment as an enhancement of trustworthiness to the consumer. However, that trust association may be difficult as seals was a relatively new concept introduced in 1990's. Some seals focus on privacy of customer’s disclosed information, others on the safety of customer’s transaction, while more guarantees product quality and/or service.

This research project was carried out to identify the reason for popularity of online shopping, to describe why eBay and Amazon became successful without having a High Street store, to compare eBay and Amazon in terms of revenues and customer’s opinions and to develop ideas on how they could improve their performance

A retailer’s Web site is the primary contact point in an online transaction, where customers can ascertain a great deal of information about an organization’s attention to detail and emphasis on customer satisfaction. If a Web site is hard to use and visually distracting, customers will often switch to another retailer that makes the shopping experience easier. Five attributes influence how customers evaluate the quality of their Web site interactions.

The Kotler(1997) divided the whole model of the satisfaction process in e-commerce into three stages shown in Figure 1: the information search and alternatives evaluation section, purchase section and post-purchase section.

Pavlou & Stewart (2010) establish website’s design and its features most influencing and striking factors. Other aspects were notable as feedback, discount, from previous customers, less rate and quality of product. Findings regarding the demography of shopper were interrelated with the age and attitudes towards online shopping it had showed that youth university students were found keen to shop online.

We can say, that nowadays online marketing is the power which drives the clear majority of global business. Looking back in last ten years we can say that online marketing gradual, but fairly quickly shifting traditional marketing and change in general the way in which business and market communication operates and develops. It is the future. The basic concept underlying this research project is to finding out and critical appraisal of the various aspects of online marketing by showing its advantages over traditional and his impact on customer`s behaviour. They will be discussed also issues related to online shopping, such as personal security and privacy, high costs regarding the provision of e-business and distrust of some customers on the use of new technologies for shopping and payment. The purpose is to find out exactly where is the balance between the use of technology and human perception of sanity in that process.

An e-commerce web site needs to communicate much more than the average web site. Regular informational websites hope to receive site visitors long enough to keep their attention and share the information; e-commerce web sites want to get a visitor’s attention and provide a compelling argument to convince you to purchase their products. They’re either a small business or large retailer which depends on purchases or services made through their web site. The purpose of this critique is to explain the effectiveness and organization of the retail/e-commerce web site I have chosen with written and visual evidence provided.

The way of shopping is changed with the advancement of the technology. According to a study ‘if any e-commerce company focuses on the demographic characteristics of the shopper, it is concluded that the higher the level of income, occupation and education of the head of the family then the perception towards online shopping is more favourable. If consumer is inclined towards technology, then his attitude towards online or non-store shopping is increased. Online shopping has widened the segmentation and target audience. Earlier the young educated men were the main users of online shopping but this perception is changing with time. For example, in United States of America the women user internet was very few but till 2001 the population of women were increased and it was around 52% of the online