Web Analysis : Web Analytics

The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler

Organizations have incredible interests in "Web Analytics", yet regardless they can't make suitable business arrangements. The fundamental target of this standard is to execute web investigation instruments to most astounding worth. In the present procedure numerous huge undertaking organizations spend more than a large portion of a-million dollars a year on costly Web Analytics arrangements as opposed to spending even 50% of that cash on qualified web examiners. Because you are huge and have entry to colossal assets, does not imply that you should go for costly arrangements when there are scarcely any qualified heads to handle web examination in the association. Keeping in mind the end goal to separate themselves from free web investigation

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

Business analytics would offer efficiency to the firm whereby it would formulate decisions to help achieve its specified goals. Analytics would help TecWiz to gather data at a faster rate for presentation in a visually appealing way. Therefore, analytics would encourage a

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

When you want to make your website SEO friendly, in order to grow your traffic. You can analyze your analytics using tools such as Google Analytics to take a close look at the numbers and take steps to improve the weaknesses.

Google Analytics is a product or an analytical tool which helps marketers design strategy as per the response of the customers. As use to happen some years earlier, a marketer would design a strategy, implement it at the market place and then conduct surveys or customer feedbacks after a significant period has passed to know the effect of his strategy or whether he needs to bring changes. By the time the marketer implements a new strategy the market dynamics and needs of the customers have already changed and hence there is always a lag between the customer demands and the strategy response to that demand. The purpose of this study is to understand how Google Analytics as an analytical tool helps marketers react immediately to customer demands and interests. For this, we can consider the example of Slickdeals which is an e-commerce website selling products online.

The proposal is to develop a metric based Web Analytics approach for increasing the number of visitors to SJU Alumni Website. To achieve this goal, we need to develop an optimal web analytics framework. This framework includes three methods. The first method is called the Data Capture which involves in collecting the right data using metrics. The second method is called Data Reporting which involves in reporting the key performance indicators and metrics using web analytics tools. Final method is called the Data Analysis which involves in identifying pattern and analyzing the data for deriving business and strategic decisions out of it.

One of the main benefits of having a company website is the ability to accurately measure its traffic. Web analytics software tools provide in-depth statistics on the kinds of visitors the site attracts, how much time they spend and which pages they visit most. Using this information, you can test the effectiveness of marketing campaigns, site layouts and other variables. In any case, once they have ecommerce tracking set up is when the fun begins. Here are a few things that Google Analytics will help you track.

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after

Analytics software is crucial for any on-line business; it helps you perceive ways in which to succeed in your audience and drive traffic to your website. Google Analytics is one among the best ways to try this and is particularly useful for the everlastingly busy small business owner or the on-the-go bloggers. Google Analytics permits you to access each general statistics and trivia in careful, comprehensive reports. And in fact, it includes all the essential specifics, like what percentage visitors you are obtaining, and allows you to refine your data according to date.

In addition to providing traffic numbers and reports, Google Analytics delivers a trove of other useful information for businesses. Advanced metrics can tell business owners if audiences are engaging with their site, ways in which social media marketing is driving traffic, how long visitors stay on website pages and more. Ultimately, this data reveals the effectiveness of your marketing efforts and how they translate into meeting your website goals.

In 1989, after the British scientist Tim Berners-Lee finished his project as a platform and named it “The World Wide Web.” He soon created the first website, www.info.cern.ch, which was generally consisted of a description of HTML, HTTP, and URI. The few user groups at that time had limited access to the website because the website owners’ primary intention was only to publish information for the audience to read. The arrival of Web 2.0 seems to be a game changer, participation and user interaction was encouraged, and the internet activities grew rapidly overnight. However, despite the fact that the Internet has existed for nearly three decades, the development of web analytics was rather faltering in the era of Web Analytics 1.0, where a

Nowadays, organizations and their websites are “like lips and teeth”. Organizations are hard to exist without a customized and optimized website. Website is a bridge linking between customers, viewers and organizations; it opens the door for outsiders to interact with insiders and vise versa. Over the past few years, data has been increasingly bigger and bigger on the world wide web. The number of websites is mushrooming all the time, surpasses 1 billion and continues to climb. Organizations which does not want to left behind in this ever-changing world of data must know how to manipulate it, how to analyze it to get significant insights from it. However, there is a paradox of data: “a lack of it means you cannot make complete decisions, but even with a lot of data, you still get an infinitesimally small number of insights”. This paradox is also true for the Web; there is a lot of data, but there are also critical barriers to making intelligent decisions. In order to break such barriers, people developed web analytics. Web analytics is a way to help us find out what is happening with our websites, blogs, or just social network pages by using the data collected from those online resources to achieve our goals. There are many web analytics tools on the market that can help us achieve this. In the dawn of web analytics, most businesses that focus on web analytics think of analytics simply as the art of collecting and analyzing clickstream data. It was a good start; however,