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We Can Do It Rhetorical Strategies

Decent Essays

With the constant changes and developments in the workforce, people need to enhance their career roles. The University of Phoenix uses that fact to persuade people to enroll in classes. They use ads and phrases that make you reevaluate your current situation.
The University of Phoenix established itself in 1976 by John Sperling, Ph.D., “In response to the changing needs of the workplace.” (University of Phoenix) Using phrases such as “Reinvent Yourself” or “Rewrite your story” to convince its audience this is the best action in career development. One of their effective commercials they have on their website is “We Can Do It.” https://www.youtube.com/watch?v=2TTd2FmYr0g
“We Can Do It” is quite influential among the average parent, finding …show more content…

The ad shows her devoting many hours toward her goal, and missing out on family moments. She is missing out on her children playing, burning dinner, and studying in the late hours after her children are asleep. She is sacrificing her present time with her children to make a better future for them. Small children do not understand why this is important. The only thing they know is that mom is absent. Nevertheless, pushing herself towards her goal, she makes it to graduation and is shown working as a successful woman. At her desk of her new job, she traces over the “IT” on the “We Can Do It” poster as a rite of passage and completion of her goal. The ad’s purpose is to gain its target audience to enroll in classes. Its target audience are parents of small children and people who are stuck in a job that is advancing above manual laborers. It instills fear on those most vulnerable, claiming that getting an education is the most attractive approach in this circumstance.
The song in the ad also provokes fear, yet inspiration at the same time. “Oh, my life, Is changing every day, In every possible way” (Youtube) strikes sadness and fear while “I want more, Impossible to ignore, I want more” gives you inspiration. These are the only words in the ad and have quite a long lasting emotional effect on its viewers. This ad will be remembered for many years to

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