preview

Walt Disney Research Paper

Decent Essays

E. Disney's Culture and Ethical Values and Practices
Organizational culture values like societal culture is what sets an organization apart from others. Organizational culture defines the organization as a unique entity. The managers and employees in an organization need to focus on their own culture in order to achieve their organizational goals. In Disney, the management knows that embracing a singular culture will definitely succeed in achieving company’s prosperity. Obviously, this strategy has worked very well.
One of the main cultures within Disney is to choose their perfect employees. At Disney, managers believe that the interconnected processes that include employee selection, training, care, and communication has brought a huge positive …show more content…

She worked as a merchandise in Disney Orlando for half year. We decided to interview her for her special experience working in Disney World. The first question we asked her was that, during her work, what was the biggest difference between Disney World and other theme parks? "By comparing the other amusement parks, Disney put more efforts on building customers’ perfect memories," she answered. Disney’s main target customers are families, especially those families with kids. Since most of the American kids have the childhood memory full of Mickey Mouse or Donald Duck, Disney tries to present these characters truly by real actors, not only the similar costumes to present same appearances, but also the voice, personalities and behaviors that are exactly same as the cartoon characters. Disney is all about family entertainment thus it strives to give timeless and engaging stories which are built around positive and inclusive ideas concerning families. These stories are delivered in decent and respectful ways and the subjects are designed to inspire, give hope, and at the same time to maintain humor which is the primary goal of entertainment (Disney Careers, n.d). Therefore, people feel impressed and desire to meet with these characters. Sally also mentioned that during the training process, the managers also told them to practice smiling everyday to ensure they provide perfect service to the guests. Since Disney …show more content…

However, Disney culture ensures that each employee is aware of the ethnic differences and also the uniting mission that brought them together. Each employee knows their roles pretty well; they all strive to give their customers a memorable experience. So when we asked Sally, "do you think the culture diversity will make difference between Disney theme park in the US and those outside the States?" She answered, "no matter which Disney theme park you visit, you must know Cinderella’s castle. It is the most representative architectures in each Disney. You can also enjoy the main street parade that uses the same background music and similar actor performances in different Disney." However, some of the details are slightly different. For example, different Disney uses different languages. Besides, Sally said that in Hong Kong Disney, bread and noodles are sold for lunch, but there is always burgers and French fries for lunch in Orlando

Get Access