Walt Disney Program Research Paper

Disneyland was Walt Disney’s dream of a theme park that would be, in his words, “The Happiest Place on Earth”. Walt understood too well that the people that were hired would need to be taught how to create that elusive atmosphere. He called on Van France to assist him in creating what has become a world renowned training program. This program taught their employees, or “cast members”, to achieve the ultimate result, a “good show”.

For the purposes of this paper we have chosen to discuss the Bona Fide Occupational Qualifications associated with an employee cast in the role of Ariel within the Walt Disney Company. We will specifically focus on a guest facing Princess within the Magic Kingdom theme park itself. Further we will discuss some of the non-BFOQ qualifiers for our chosen role, and how BFOQs affect the stakeholders in the Walt Disney Company.

The Walt Disney or simply ”Disney” is an American mass media corporation, it was founded be Walt Disney and his brother Roy o Disney in October 16 1923. It is one of the biggest animation industries with it’s hand in live-action film, television and theme park. The company current name was came in 1986 and expanding in different area’s like theater, radio, music, publishing and online media. It is one of the biggest organization which has many product of it’s different sectors. From television to media to theme park to publishing it has many hands. It is the leader in animation industries. Now it is one of the leading organizations with annual revenue of 45 billion. It was Walt’s understanding that coordinating the talents of the people he hired, and pointing them at the direction of his ultimate goal was his most important job. Walt was an innovative and visionary man that used his animation background to co-found, manage, and set the platform for The Walt Disney Company’s future. Disney has five main

The Disney theme park is an organization that focuses on customer satisfaction. The management style at the Disney theme park is very diverse and non-traditional. All employees from janitors to performers are called “cast members.” Managers at the Disney theme park focus on the role of employees in service delivery. Employees are broadly trained in communication, quality awareness, and customer service. Employees at the Disney theme park have regular team meetings for effectiveness evaluations. Disney theme park employees are additionally made

Disney goal is to satisfy their guests, employees, and businesses. While making the company a desirable place to work through their consumer social responsibility efforts. Walt Disney performs strongly in customer satisfaction and giving back to the community and also helping the environment. Enrique Vazquez is currently a Walt Disney Company employee at Disneyland in Anaheim, California. He talked about his experiences with Disney and it being the greatest and how he loves the work experiences. He said “I love how the Walt Disney Company trained me when I first was employed one years ago. I enjoy how they treat and care about their employees” (Vazquez, 2014). He explains to me how he has never had a bad experience or had any problems while working for Disney. He receives great health benefits, negotiable wage raises, and great amount of vacations and free theme park entrances for him, his family, and his friends. He says Disney is a good working environment and treats their employees well. He has no complaints.

The Walt Disney Company is a media and entertainment corporation that is centered in the United States but also spans across North America, Europe, Asia- Pacific, and Latin America. Disney has five main components in which it operates, which includes media networks, parks and resorts, studio entertainment, consumer products, and interactive.

xxii. Walt Disney offers products and services to consumers during low peak times of the year through reduced prices for admission tickets, hotel suites, and cruise line tickets.

As time progressed and development actions are occurring, Walt Disney Parks and Resorts has grown into one of the worlds leading providers of family travel and leisure experiences, providing families all over to spend time with each other and others for ever creating new memories. There are five world class vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia. With developments in Shanghai, WDP&R also include cruise lines with four ships named The Disney Magic, Disney Wonder, Disney Dream and Disney Fantasy. This is the second highest earning segment for Walt Disney bringing in a total of

Introduction The Walt Disney Company is an American diversified multinational mass media corporation. It is the largest media conglomerate in the world in terms of revenue. It generated US$ 42.278 billion in 2012. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. The Walt Disney Company operates as five primary units and segments: The Walt Disney Studios or Studio Entertainment, which includes the company's film, recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme

The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.

Disney strives to maintain a workforce that reflects open opportunity, where everyone is at an advantage by the company potential.

The Disney Corporation is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. (Disney Corporate, 2009). This company did not become one of the leading corporations in the world without hard work, an extreme dedication to the mission and core values of the organization, and the successful application of the four functions of management: planning, organizing, leading, and controlling. Many internal and external factors may have a direct impact on the four functions of management like: globalization, ethics, and innovation.

“What do you want to be when you grow up?” That’s easy, I want to be a Disney princess! Of course this was my answer 15 years ago, and like any other 6-year-old girl, being able to sing and dance just like the Little Mermaid would be life changing. Well, considering we had the same name, I was half way there. Even though I’m older and much wiser, my dreams haven’t changed much, but have only become more realistic. Don’t get me wrong. It would still be amazing to become a Disney princess, but my dreams would still be fulfilled, if I worked for the Walt Disney Company. With this said, my ideal position within the hospitality industry would be working in one of the Disney World theme parks as a guest service manager because they are in charge of guests’ satisfaction, create a friendly work environment, and are offered great benefits.

The Walt Disney Company is considered to be one of the most active family entertainment companies in the world. Primarily Disney became known as an animated film company and a cartoon creator. Later, the company expanded its range of activities into other markets through the Disney stores and theme parks around the world. The Walt Disney Company’s key objective is to be the world’s premier family entertainment company through the ongoing development of its powerful brand and character franchises.

The organization has a broad range of business sectors that would be very difficult to imitate. This sets this sets them above and beyond competition.