1. Introduction Wal-Mart Stores, Inc., known as Walmart is an American multinational retail corporation which listed in the Fortune Global 500 list in 2016. Walmart, the largest retailer in the world, began as a small store in Rogers, Arkansas, which is a rural town in 1962. Its founder, Sam Walton, with the idea of bringing even greater opportunity and value to his customers, has driven Walmart to be succeed among the retail industry. Until now, Walmart operates a chain of hypermarket, discount department stores, grocery stores and even automotive repair shop. Inspired by Sam Walton, the founder, Walmart sets its mission as “Saving people money so they can live better” and this drives to the formulation of company slogan “Save money. Live better”, which can be seen in the company logo. Walmart frequency changed its vision according to the company current situation. In these few years, Walmart changed its vision to “To become the best retailer in the hearts and minds of consumers and employees”. Based on current situation, Walmart has successfully …show more content…
Sam Walton, the founder of Walmart, believes that “Give what customers want, and a little more” helps an organization to become successful (“10 Rules for Building a Business,” n.d.). Influenced by Walton, Walmart set its mission as “Saving people money so they can live better” as it knows that customers want to have a great shopping experience while saving money. To achieve its mission, Walmart applies cost leadership strategy. Cost leadership strategy is a strategy that an organization competes on the basis of having the lowest cost in its industry. Walmart has using this strategy for more than 50 years since it established. In fiscal 2016, Walmart continue to reducing its cost by starting a cost analytics program in Canada and the U.K. to provide merchants with tools and cost visibility to lead fact-based negotiations with suppliers (Wal-Mart Stores, Inc.,
Wal-Mart Corporation is one of the largest retail stores in the world. They serve customers in meeting their needs with low cost saving items. On October 31, 1962, Wal-Mart was founded and incorporated by Sam Walton in Bentonville, Arkansas. Mr. Walton went into business because he felt that items sold were too high for the average customer to afford. His focus was to sell products at low prices to get higher volume sales at a lower profit margin. He bought bulk products from different suppliers so he could incorporate savings into his pricing to lower cost for customers. Under the savings cost concept, Wal-Mart grew rapidly and surpassed its competitors in sales and generating profits.
Wal-Mart, founded by Sam Walton in 1962, is the world’s largest retailer and public corporation. It operates over 6,500 stores worldwide, employs 1.9 million associates, and serves more
Furthermore, another element apparent in the low-cost strategy of Wal-Mart is the cost conscious corporate culture. The company was started by a man named Sam Walton who developed the company to have “every day low prices”. He is also known for saying “if we work together, we’ll lower the cost of living for everyone”. Every since Sam Walton started this company, the entire company has strived to be a low-cost leader. Various leaders of Wal-Mart have never sought to change the philosophy the company was built on, but continued to build upon it. It is the focus that underlies everything they do. It is also an approach that has garnered success. Low-cost strategies are unable to work on products that are uncommon and that few people purchase, but because Wal-Mart
Walmart was founded on the belief stated above by its founder Sam Walton in 1962. “Saving people money, so they can live better,” was the main objective when Sam Walton opened the doors to the first Walmart (“History”). Today, Walmart is the world’s largest retailer and corporation in the United States and have been awarded and recognized by various organizations for being the best employer throughout United States and other countries. By the Fortune magazine, it is listed as one of the most admired
4. Relations with Suppliers- Wal-Mart has in place a system that helps to achieve their goal of lower prices. This Information Technology system includes computers, networking, and internet that cuts inventories and waste and helps with speedy delivery. This system also helps Wal-Mart to keep in constant contact with suppliers by transferring the data that suppliers need so they know what Wal-Mart needs. Wal-Mart also works with suppliers to improve their production and squeezes the best prices out of its supplier. The video referred to Wal-Mart as the customer’s agent. All of this focus Wal-Mart puts on suppliers reduces costs and lowers prices. Wal-Mart’s technological/logistical leadership remains unmatched by competitors (Web, 2005).
As for Walmart’s Mission Statement, Ferguson (2016) composed that Walmart’s strategic choices are directly manifested from its mission statement. The company’s mission statement is “Saving people money so they can live better. ” This pronouncement is synonymous with the Walmart’s slogan, “Save money. Live better. ” He added that the company follows and prospers as it relates to achieving “saving people money” aspect of the mission statement. Patrons save cash via Walmart’s low selling prices. Though, it is not yet definitive as to whether or not Walmart
When you think of Walmart you think of food, clothing, decorations for your home and many other things. But no one really digs deep into the History of Walmart. Walmart is a major business that everyone knows about. But does everyone know the history of Walmart.
Save money, live better this philosophy transformed an idea into a lucrative multinational corporation, Sam Walton’s vision, “To be the best retailer in the hearts and minds of consumers and employees” is the foundation of the Wal-Mart we know today. Wal-Mart Stores Inc. fostered on a vision with authentic leadership, paramount innovation, and the everyday consumer in mind began as a single discount store in a small town; today it has grown into the world's largest one stop shop retailer. Wal-Mart surpassed its competition in the retail industry, increasing its revenues of over 480 billion dollars. Wal-Mart Stores Inc. operates over 11,000 stores and warehouses worldwide; they house over 2 million employees, generating over 900,000 customers
Walmart is the largest discount retailer in the world. The company started out as a small chain of stores in rural towns. Walmart was founded by Samuel Walton in 1962. In the United States they employed the most workers. Walmart supply grocery store and automotive repair shop for customers. With this being one of the largest chain stores valUes and attitudes is very important in the workplace.
Founder Sam Walton explains that, "If we work together, we'll lower the cost of living for everyone"¦we'll give the world an opportunity to see what it's like to save and have a better life."Â This formed the basis for the new Wal-Mart slogan (which also sums up its mission statement) launched in 2007, "We save people money so they can live better". The business model of the company is also based on the aforementioned slogan. Thus, most strategies are based on cost cutting through-out the supply-chain to reduce prices on
Price-conscious customers have made Wal-Mart the leader among retail stores. Wal-Mart’s vision has always been about the customers and providing them the goods and service at the lowest price possible. Wal-Mart has surged as the leader at offering low prices in a time in which the economy is experiencing difficult times. Wal-Mart has long been the destination for price-conscious shoppers. Wal-Mart must continue to develop marketing strategies that will cater to the needs of the consumers, by understanding consumer behavior, finding out what the customers need, and finding a way to fill the
Walmart is a multinational corporation with 11,000 retail locations located in 27 countries and is the largest retailer in the world. With over 2.2 million employees, Walmart is the also largest employer in United States the world. The history of Walmart dates back to 1962 when founder Sam Walton opened the first Walmart store in Rogers, Arkansas. By the late 1960s, total sales were over $12 million with 24 Walmart stores spread across Arkansas (Riffel, 2014). “By the end of the 1970s, Wal-Mart had expanded into a number of different services in its stores—selling pharmaceuticals, adding auto service centers, and introducing jewelry divisions.
Walmart was founded in 1962 by Sam Walton and the first store opened in Rogers, Arkansas and has expanded to a billion dollar company that is focused on helping customers, communities, saving money and living better. Walmart’s culture has four beliefs it incorporates in day to day operations. These beliefs are customer service, respect for all employees, always striving for excellence and acting with integrity. The company prioritizes customers which every employee practices daily to serve the customer wants and needs. Walmart promotes the virtues of honesty, fairness, and impartiality in decision-making. (Lombardo,
Walmart serves nearly 260 million customers weekly across 27 different countries, both in stores and through its websites (“Fortune”, 2015). Walmart relies heavily on its proper and effective marketing strategies; Walmart would not be able to achieve the level of success without these strategies. Low prices, easy access for its customers, and social media campaigns are a few of the vital tactics Walmart has used in its marketing plan. “Save Money. Live Better” is Walmart’s mission in delivering customers products at the lowest prices. This low price strategy plays a marketing role that caters to customers who seek the lowest prices and with grocery stores that provide great deals (Brown, 2017). Walmart’s low cost business model is protected by its powerful supply and distribution chains throughout the world. Customers can expect the same cost efficient style in every Walmart store worldwide.
Wal-Mart is slowly gaining sustainable competitive advantage over its competitors using these techniques. Wal-Mart’s advertising slogan “Save Money, Live Better” truly reflects the company’s strategy of providing products to a target market at lower prices.