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Walmart Mission Statement

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1. Introduction Wal-Mart Stores, Inc., known as Walmart is an American multinational retail corporation which listed in the Fortune Global 500 list in 2016. Walmart, the largest retailer in the world, began as a small store in Rogers, Arkansas, which is a rural town in 1962. Its founder, Sam Walton, with the idea of bringing even greater opportunity and value to his customers, has driven Walmart to be succeed among the retail industry. Until now, Walmart operates a chain of hypermarket, discount department stores, grocery stores and even automotive repair shop. Inspired by Sam Walton, the founder, Walmart sets its mission as “Saving people money so they can live better” and this drives to the formulation of company slogan “Save money. Live better”, which can be seen in the company logo. Walmart frequency changed its vision according to the company current situation. In these few years, Walmart changed its vision to “To become the best retailer in the hearts and minds of consumers and employees”. Based on current situation, Walmart has successfully …show more content…

Sam Walton, the founder of Walmart, believes that “Give what customers want, and a little more” helps an organization to become successful (“10 Rules for Building a Business,” n.d.). Influenced by Walton, Walmart set its mission as “Saving people money so they can live better” as it knows that customers want to have a great shopping experience while saving money. To achieve its mission, Walmart applies cost leadership strategy. Cost leadership strategy is a strategy that an organization competes on the basis of having the lowest cost in its industry. Walmart has using this strategy for more than 50 years since it established. In fiscal 2016, Walmart continue to reducing its cost by starting a cost analytics program in Canada and the U.K. to provide merchants with tools and cost visibility to lead fact-based negotiations with suppliers (Wal-Mart Stores, Inc.,

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