entRECHACHE Khaled Oualid EBS Paris Student Shanghai University
Marketing Report
Example of Wal-Mart
Summary
I.The Chinese Retail Market A. Analysis of the Chinese Retail Market
B. A picture of China’s Retail Market : facts & figures
II. Wal-Mart in China
III. Wal-Mart suggested business model in China
A. General Analysis
B. Suggestions
I.
The Chinese Retail Market
China is first of all a demographic power: 1 human being out of 5 is living there. It is a permanent member of the United Nations Security Council is in possession of the nuclear weapon and recently shoots down its own space satellites: this makes from it also a military power. As a matter of fact, China is replacing Japan as the diplomatic
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Even if foreign retailers do not need the approval from one central authority anymore, they have to run after much necessary permission to open new stores. Besides, under this strong competition context, the government is hardly to bring in new laws to calm the situation. Obstacles are quite numerous. Let’s summarize this analysis into a graphic to have a better representation of the procedure how to penetrate this market.
B.
A picture of China’s retail market: facts and figures
After this analysis, we are going to take a look at the characteristics of the Chinese retail
market. The typical Chinese consumer purchases grocery products very often. Traditional retailers seem to be adapted to this Chinese consumption habits
These all are still well-established above all in the rural area but today the consumer can go either in supermarket, in open-air markets, or in hypermarkets. And since the introduction of hypermarkets, sales through this format have grown at a far higher rate than any other outlet type. Hypermarkets do not stop in gaining market shares and represent today the most important modern format. The hypermarket is characterized by a large selling area with a wide choice, the presence of food and non food items, and it offers advantages that other formats are not able to offer. To achieve this goal, they launched a new format: the discount outlets. What is of real significance, is that the goods sold through these
Walmart is known throughout the entire world as one of the most popular chain department stores. Actually, most have probably visited a Walmart store in the past week. Though Walmart stores seem to be a normal part of life the average person more than likely has little knowledge that pertains to Walmart’s success and business culture. This paper will guide one through the history of the organization, why Walmart is successful, what could threaten or open new opportunities, and how might they hold a competitive advantage.
Analysis for Business Policy: Strategic Management. Instructor: Dr. M. Reitzel, DeVry University, February 2007, Austin, TX. Members of the Team: Marcus Bedford Jon Cable Wayne Oulicky Constince Sanchez
Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, some retailers successful in their home countries have failed in emerging markets such as Chile. A case
The political frame focuses on the pursuit and use of power in an organization. The type of organization does not matter, as any organization can have internal and external politics affecting it. Everything from a government organization to a small sole proprietorship business run from home can be subject to the workings of the political frame. In fact, politics are present whenever any person has to interact with another person, either face to face or remotely. Retail organizations are susceptible to this, as well, and the larger the organization, the more politics come into play. Wal-Mart, being a large organization, is no exception. This paper discusses the organizational structure of Wal-Mart in the political frame.
As we all know, the retail industry is very crucial and is highly competitive. As this company
Walmart has a large retail seafood business and it is always a challenge to reduce cost and promote sustainability. With upward trend for the demand of sea-food, depletion of the seafood supply is inevitable unless Walmart have a deep engagement of their supply chain. One strategy that Walmart wants to promote to their suppliers is for all of them to take up the Marine Stewardship Council’s certification program. This process will be time consuming, expensive and complex. The depletion of some fish poses a threat to Walmart and its seafood supply chain.
As stated on the corporate website (2017), “Walmart is the largest retailer in the world, where 2.3 million associates meet the needs of more than 260 million customers every week.” These numbers are huge, and with so many locations around the globe, they have had allegations been made by employees regarding their dissatisfaction about poor work conditions, gender discrimination, low wages, poor benefits, and inadequate health care. Walmart has been criticized for its policies against labor unions and this issue has prompted public outrage, (Johansson, 2005) which is of great concern for the market. The company has also faced criticism for being anti-union, but it has claimed that it is rather pro-associate, whereby employees
There are so many organizational behavior concepts to take into consideration for the success or failure of any organization, business or company. The way these concepts are handled by management and employees will either keep the business open or these same concepts could end up in closure of this same business or organization. Management and employees are the people who will make the "win or lose" situation occur. Communication, motivation, and power and politics are some of the concepts that will cause a business to succeed or fail. Businesses must be competitive to stay alive, or these same businesses will
Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. Wal-Mart controls over 11,500 stores in 28 countries around the world. It was founded in 1962 by Sam Walton. Walmart’s CEO is Doug McMillon and the Chairperson of Board of Directors is Greg Penner. Walmart as we know it today evolved from Sam Walton’s goals for great value and great customer service. He
Companies Performance Management system need to concentrate on the overall improvement the way the company performs. They achieve this by managing the performances of all personnel within the company no matter who they may be. This can be attained by ensuring that everyone within the company truly understands what the overall mission and goals that have been set for them within the company. Performance Management system has a very distinct way that it can manage the performance of the entire company and as long as everyone understands the goals that the company sets forth than the company as a whole will meet those goals. The developmental objective is fulfilled by defining the training requirements of the employees based on the results of the reviews and diagnosis of the individual and organizational competencies. (MSG)
In Best Buy stores, the aisles are clearly wider than in Suning and Gome, the shelves aren’t as crowded, and fewer brands and models are on display. Best Buy’ believes the space should be left for consumers rather than products. Suning Shanghai top executives pointed out North Americans prefer open and wide stores, and don’t require a wide range of product lines ranging from cheap and generic to expensive top quality brand names. Best Buy’s style is more suitable to North Americans emphasizing individual freedom, and China’s market is more similar to Japan’s.
Wal-mart is the number one retail store in the U.S. and was founded by Sam Walton in 1962. Wal-mart has expanded to include the U.S., Mexico, Puerto Rico, Canada, Argentina, Brazil, China, and various other places. In 1988, Wal-mart developed the Supercenter concept to meet the growing demand for one stop family shopping. Supercenters combine grocery and general merchandise all under one roof. Their purpose is saving people money to help them live better (Wal-Mart, n.d). Even their success Wal-mart has still had many lawsuits for violating labor laws and
Successful corporations in today’s business world must be able to employ different levels of planning in order to achieve goals put in place by senior management. Wal-Mart has many different levels of management planning in place to follow through on its goals and objectives. There are many factors that influence Wal-Mart’s strategic, tactical, operational and contingency planning. Although Wal-Mart has been a very successful corporation throughout its existence, it has had to absorb the impact of legal issues, ethics, and corporate responsibility in its management planning.
In future maintain 5% of stores as mini-supermarkets in her development target. 759 STORE did its best to conduct “lower margin with high turnover” policy. Through this 3 years effort on active developing direct import model, it was grateful that 759 STORE had not only built up supplies with food distributors and manufacturers of Japan and other countries, but also a smooth import operation with substantial procurement scale. To avoid any conflict on product price setting with traditional market players, the Group would take further step to increase the proportion of direct import and much fully exclude the supply of local suppliers who were difficult to have price negotiation with and did not allow 759 STORE to set product prices independently. Exploring new products in all angles and without limitation, our procurement team continued to source wide varieties of import product for Hong Kong residents’ enjoyment, where around 80% of them was food products and 20% of them was household and other products, hoping that our
The suppliers get the advantages of making their products be showcased for the consumers thru these retailing outlets. A wider scope of retail outlets could mean wider scope for the brand recognition of the seller’s products, that is why these retailing giants has more power than suppliers. But when it comes to distribution, having a strong supplier is important, the company be better over competitors when it comes to qualitative factors such as on time deliveries on their branches and wider network of