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Walgreens Competitor Analysis

Decent Essays

A. Websites of Competitors
What can we say when it comes to competition and communication along the lines of the effectiveness of organization calling consumers to come and let then serve them. What is truly comes down to is becoming the best corporate citizen a firm can be (Nassar, 2007). In this discussion, we will consider the websites of Walgreens Boots Alliance and Rite Aid and learn what is their strength and differences (Nassar, 2007).
To understand how well a website function for a corporation one has to consider several functions in its content (Baye, De Los Santos, & Wildenbeest, 2016). First, one has to understand the term search engine optimization, or written as "SEO"; SEO is the capability of the worldwide web to effectively …show more content…

Does wording when analyzed fit "rhetorical strategies," in other words are the terms of wording placed in position for readers to do the following; one, stay on the page for a period of time, secondly, create a "provoking strategy" that gives the feeling of buying, thirdly, does it motivate the consumer to desire uphold the with a priority of values (Gatti, 2011). As one takes into consideration Rite Aids web-page, one will find that designed with a bright sense of blue and white colors giving the consumer a sense of retail buys, while on the other hand, Walgreens, has warmer tones of color, giving a sense of "care" for the consumer that they are viewed in a personal manner (Nassar, 2007). In addition, although, both designs of the web-page are horizontal, and they both boast of products being 20% off, the frames of on each website act upon different approaches (Nassar, 2007). Walgreens displays products and advertisements in a proportional size, while Rite Aid, is a little is more oversize and overbearing as if one were shouting rather than inviting (Nassar, 2007). Walgreens gives a constant reminder of the family from their photo sections, and elderly care products (Nassar, 2007). While Rite Aid displays medicine container, leans more into navigational features, and then a number of categorical listings (Nassar, 2007). Another major …show more content…

Furthermore, both are easy to navigate, however, one Walgreens has a very strong sense of caring and family understanding, this phycological approach is very important when one whole high values on health, while on the other hand, Rite Aid is very much a store, it accommodate as a store and a drugstore (Nassar, 2007). In addition, Walgreens take the time to also aid "Rite Aid" consumers to be comforted that as they move into "Rite Aid" store their needs will still be taken cared (Nassar,

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