WWI Advertisement Analysis

In this essay, I will be analysing the 2008, £15 million Hovis TV advertisement. Filmed in Liverpool with a cast of over 750 extras, director Ringan Ledwidge portrays a young boy (13 year old Brian Mackie) buying a loaf of bread in 1886, which was when the first Hovis loaf of bread was sold, and then travelling with the bread tucked under him arm, through 12 decades in British History. The concept behind the advert is to show that Hovis has been around for 122 years and is a British Institution. For this reason, the advert lasts 122 seconds; each second depicting each year. The product is shown to be just as good, hence the slogan “As good today as it’s always been”.

In her article “Advertisements R Us,” Melissa Rubin notes that Coke’s message in the ad she analyzes is that “Coke will refresh and unite working America” (249). Her evidence for this is based on several things—for instance, right in the middle of ad sits a large Coke machine and the bottom of the ad explicitly states, “A welcome host to workers—Inviting you to the pause that refreshes with ice-cold Coca-Cola” (249). She concludes her article with the insight that “Coke ads helped shape the American identity,” pointing to the underlying message of the ad that Coke can provide the carefree, joyful life it never fails to portray in its ads to everyone who takes a sip (250).

(Just as a side note, I had pictures of the posters in the original paper but couldn 't transfer them to here. The first link in the bibliography has tons of WW1 propaganda posters you can use.)

Posters are splashy, large-format images, which are accompanied by a short text. Usually, the purposes of the posters are to agitate, advertise, inform, or teach people. Posters from World War I and World War II often used metaphors, different figures, events, and places. During the First World War propaganda posters were enormously widespread. Artists used them to agitate people to conscription, subscriptions to war loans, and aid to the wounded soldiers. One of the most important posters from World War I and World War II is “I Want You for U.S. Army” by James Mantgomery Flagg. This poster is very influential because of its figure, the message, and the effect on the people.

Firstly the man on the left looks very healthy. His posture makes him appear strong,powerful and proud. The man on the left also appears to be blonde which represents how the germans believed the Aryan race was superior.The man appears to be in the german military and by his facial expression looks like he is very happy. He is also holding the Nazi flag which represents how he is proud to serve in war. At the bottom it says “ German students fight for the fuhrer and people”. Fuhrer means a ruthless leader. I believe this means he is honored to serve in war and to fight and protect his people. The poster on the left is aimed at German men to fight in war and honor your country. On the right there appears to be a man who looks very scary and has the star of David on him which means he is a jew. In front of the man are the British,soviet union and American Flag.I believe the man represents Hitler and Nazi beliefs and ideals. . It appears as if the man is hiding behind the flags. Since these two posters are side by side and the German man looks powerful, I believe this represents how the jews are cowards who rely on other countries for protection. At the bottom of the right side it says,” Behind Enemy powers;The jew”. This indicates how the jews are to blame for germany having enemies. This also represents how the germans believed they lost the first world war to the allies because of the jews or that they believe the jews control the allies. This could also represent how they believed the jews provoke war. I believe this source was aimed at germans to convince them that the jews are harm to their nation and are the cause of their past sufferings. Through these propaganda posters, Hitler convinced the german people and promoted anti jewish hate. He gained the people's support through this and his violent movement

During the period of the 1920s the “American way of life” was redefined because of the rapid growth of technology. The 20s where a time where the idea of “making things easier” came about in the American society. The mass production of cars made it easier to get around. Telephones, radios, and television made communication easier for the consumer but also the companies putting out products. Washing machines, vacuum cleaners made it less time consuming to do household chores and gave women more time to do other things. The idea of credit made it much easier to obtain these products without having to have the money right away.

Throughout our lives, we’re constantly coming upon advertisements. As you watch TV, listen to the radio, or scroll up and down on social media you’re more than likely to come upon advertisements that involve athletics. Sports and ads are two things that most likely could be heard or seen. Most people relate to these as well. Normally, an advertisements purpose is to give away a message as well as promote what they are wanting you to buy.

In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the

Advertisements are and have been a staple for businesses that are trying to sell a product or service throughout modern history. Whether the product is a physical item or a service like a lifestyle, experience or knowledge. Businesses frequently use advertisement to not only to show their product or service to the public, but also to influence how the public sees and feels about their specific product. By using advertisement, the business is trying to persuade the public to purchase their product or service, by showing what it is and how it will benefit the buyers lives. There are many different routes of advertisement including commercials for television or radio, billboards, storefronts or vehicles, and in print like newspapers, flyers, or magazines. In this paper I will be analyzing an advertisement found in the September 2016 issue of the magazine Outside. I will describe the advertisement’s visuals and text, explain the message they are trying to get across, what they are selling and talk about the possible audience this specific advertisement is targeting. The message the I believe this advertisement is trying to say, is that if one uses their service one’s vacation will not only be the best experience but will also be the best for one’s health. For you to be able to follow along I will describe in writing what I see in the advertisement.

Imagery uses color as well that is eye catching to anybody. For instance, in a poster with a large British solider, this shows that they are powerful and should be looked up to. Below the solider are hardworking citizens which do work and this helps aid to the solider to grow. Additionally, there is another poster that states "Woman of Britain" and has a picture of a factory worker standing right under war planes. It is stating that they have the power to aid with the war by working. Overall, imagery is a necessary part of posters and propaganda to persuade an audience.

The "England Expects National Service" poster branches out to every citizen in the Nation to help strengthen the war effort. The large statue of the soldier shows immense pride for the Nation and it persuades those to join the Navy to fufill the expectations of the government. The techniques used in this poster are "bandwagon" and "plain folks". In addition, the use of painting everyday people below the soldier shows that anyone could join and takes more than just one courageous person to make a difference. This poster shows pride for one's country and is very effective at illustrating the fact that ANYONE can help.

There are also many advertising posters. One of the most recognizable pieces of work is one by J. Howard Miller, showing a classic image of a woman wearing a red and white bandanna and a blue shirt (almost recreating the “Old Glory”) who is shown looking directly at the viewer while flexing her bicep with the slogan "We Can Do It!”. There is another poster that is probably not as famous and widespread as Miller’s (due to copyright ownership) but equally, if not more important: the poster by the Saturday Evening Post cover artist, Norman Rockwell.

up about two thirds of the A4 sized advert. The picture is of a woman

The advertising in a World War II poster contributed by the United States, Public Health Service states, “become a nurse, your country needs you”. The poster also shows a women receiving her nurse’s hat from Uncle Sam who is fairly patriotic in the poster by representing the American flag on his sleeves and as well the color scheme on this poster is incorporated to be patriotic. The ad reflects on the American spirit because it is portraying that if women become a nurse during World War II they would have an impact on helping their country. This ad’s claim is persuasive to the women in the United States to play a role in World War II and help.

The main aspect of advertising is to ‘get more bang for the buck’, to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition, but what if one area is gaining the benefits slightly different than the others because of their boldness? American and European advertising are very different culturally as well as aesthetically. There has always been a cultural difference in the style of