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WGU VZT1 Marketing Plan Essay

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Company 3G
1-Year Marketing Plan
Assessment Code: VZT1 (Marketing Applications)
Student Name:
Student ID:
Date: 14th April 2015, 5th May 2015 (Revision1)
Mentor Name:
Table of Content

Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 5
Analysis of Competition using Porter’s 5 Forces Model 5
SWOT Analysis 6
Strengths 7
Weaknesses 8
Opportunities 8
Threats 8
Market Objectives 9
Product Objective 9
Price Objective 10
Place Objective 10
Promotion Objective 11
Marketing Strategies 11
Product Strategies 11
Price Strategies 11
Place Strategies 11
Promotion Strategies 11
Tactics and Action Plan 12
Product Action Plan 12
Price Action Plan 12
Place Action Plan 13 …show more content…

The mainstream gamer enjoys games but may not finish every game they buy and doesn't have time for long MMO (Massive Multiplayer Online) quests. The mainstream gamer represents approx. 15% of the gaming market.
The mainstream gamer will seek out the best bang for the buck regarding his/her gaming experience and is willing to spend up to $200 for a graphic card.
Hardcore Gamer
A hardcore gamer is a player that spends the majority of his/her free time with gaming. The hardcore gamer is very competitive, often owns the latest high-end technology (High-End PC’s, Consoles, Multi-Monitor Setup, 7.1 Sound System etc.), are very technology savvy and often seek out and participate in gaming communities. The hardcore gamer represents only about 5% of the gaming market, but a large part of the earnings for the gaming hardware producers, because the margin of the high-end products are substantially higher than in the other categories.
The hardcore gamer will seek out the best performing product, no matter what the price is. Some hardcore gamers install up to 4 graphic cards (with a total price of up to $3000 for the Graphic System alone) to have the best gaming experience possible (very high resolution across multiple screens and all

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