Company 3G
1-Year Marketing Plan
Assessment Code: VZT1 (Marketing Applications)
Student Name:
Student ID:
Date: 14th April 2015, 5th May 2015 (Revision1)
Mentor Name:
Table of Content
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 5
Analysis of Competition using Porter’s 5 Forces Model 5
SWOT Analysis 6
Strengths 7
Weaknesses 8
Opportunities 8
Threats 8
Market Objectives 9
Product Objective 9
Price Objective 10
Place Objective 10
Promotion Objective 11
Marketing Strategies 11
Product Strategies 11
Price Strategies 11
Place Strategies 11
Promotion Strategies 11
Tactics and Action Plan 12
Product Action Plan 12
Price Action Plan 12
Place Action Plan 13
…show more content…
The mainstream gamer enjoys games but may not finish every game they buy and doesn't have time for long MMO (Massive Multiplayer Online) quests. The mainstream gamer represents approx. 15% of the gaming market.
The mainstream gamer will seek out the best bang for the buck regarding his/her gaming experience and is willing to spend up to $200 for a graphic card.
Hardcore Gamer
A hardcore gamer is a player that spends the majority of his/her free time with gaming. The hardcore gamer is very competitive, often owns the latest high-end technology (High-End PC’s, Consoles, Multi-Monitor Setup, 7.1 Sound System etc.), are very technology savvy and often seek out and participate in gaming communities. The hardcore gamer represents only about 5% of the gaming market, but a large part of the earnings for the gaming hardware producers, because the margin of the high-end products are substantially higher than in the other categories.
The hardcore gamer will seek out the best performing product, no matter what the price is. Some hardcore gamers install up to 4 graphic cards (with a total price of up to $3000 for the Graphic System alone) to have the best gaming experience possible (very high resolution across multiple screens and all
It doesn’t matter what kind of gamer you are, your hardware is always an important factor for your defeat or victory. You always need a great monitor which can show you fast actions without any delay. If your monitor keeps up with you then the game is really enjoyable, but if it is lagging behind and showing you blurred images, then definitely you need to have a better gaming monitor. However, it is possible that you can’t figure out the differences between traditional and gaming monitors by seeing them physically, but there is a difference in speed, performance and/or resolution. So have a look at various factors for selecting a gaming monitor.
In this article, the author, Natalie Shoemaker, goes over the technical specifications of a PlayStation 4 and an Xbox One respectively. After listing the specifications, she offers a list of specifications of a personal computer that competes against both of these consoles in regards of performance. The price of this computer is also not that much more expensive than a gaming console. Shoemaker also confirms Ashraf Eassa’s assessment of cost comparison and secondary usage. Overall, the article will allow me to put performance of the competing consoles and PC’s into perspective and show that PC’s have the upper
Not only that, but you also need to consider the use of these machines, will it be used for gaming which heavily relies on core speed, or for editing and other media manager programs where multitasking is a big part of the process, therefore it would require a higher number of cores and hyper threading. Strictly speaking, the best processors in terms of price to performance are the low to mid-range processors that sell from $90 to $150 and contain 2-4 cores. Given these processors will not be the best for editors who manage large amounts of data and file processing or for engineers who require multiple programs to be running at the same
Video games are a fun hobby, but no one ever said it was an inexpensive one. For example a brand new console such as the PS4 or an Xbox One will cost you around £300-400 standalone with absolutely no games. Factoring in the price of games this will usually cost about £40-50 easily for new releases. And if that wasn’t enough PC gamers have an even harder time when it comes to building their machine as a moderate gaming rig will cost the average user around
The Video-Gaming industry, though, is both fickle and highly competitive. Each season the major manufacturers reinvent the system in some way; modernize it in pieces, likely even though they could actually go from version 2 to 6 in one year. Stretching it out, though, makes it more fiscally competitive in the long run. When faced with a
During this time period everything changed. For the first time Microsoft selected NVIDIA to provide a much better graphics processors in Xbox gaming console. Not only that the world’s first notebook GPU GeForce 2 Go was launched. Not only that the company has shipped its 100 millionth processor. Using their technology, they helped NASA reconstruct their terrain of Mars. Sony and NVIDIA partnered up to develop a processor for the Playstation 3. The year 2006, around half a billion graphics processor were
The threat of substitutes in the video game industry is relatively low. Most customers are looking for a console that they can play games on and there really isn’t much else to choose from. One could say that computer
If you want to play the right games, find the right computer that can run them. The simple rule you require to know right? But, the rule has been disregarded as many people end up buying the wrong PC. They get the one that only does homework and web browsing and doesn’t have the capacity to run the best games of present day. This is most commonly made mistake when it comes to shopping for computers. When you get the right PC, you get a PC that can give great advantages to gaming experiences. For Instance, not only do games run faster and better compared to the PlayStations and Xboxes, they have no excuse to leave out anything due to the sheer amounts of freedom. Developers never have to worry about the capacity of a disc or system specifications of a console which is why it is recommended to develop on Consoles. Also, there are many more opportunities you can take
Video games in today’s society have become very popular. Every new game that comes out to be played and conquered by the average gamer has its own category. There are several other types of genres of games that people play but because of big hit titles and the new popular game systems like the Xbox 360 and Playstation 3, people become more interested in a game that is well known than a game they have never even heard of before. Every game has its own storyline and own way of how it unfolds and where the game ends according to game play. Some of the biggest reasons people sway to certain genres of games is because of the game titles released under them and the demand of people who want a good game under that category. The top three most
Though he does admit that, “PCs outclass consoles in several departments. They have better graphics, can be upgraded, and years ago began offering the social integration that is just now reaching console fans,” he also goes on to mention how PCs high quality also make it just a bit too unreachable for the common man. The PC’s general advancement when compared to the console comes from the hard work that the PC owner puts into it. Smith mentions, “Most gaming rigs are pricey, and in order to make the most of the PC gaming experience, you will need to regularly buy new graphics cards, memory, and more. Brag about the ability to upgrade all you want, but someone who bought a $400 Xbox 360 seven years ago is still getting just as much enjoyment out of their system as the guy who bought a gaming computer at the same time, and certainly dropped over a grand into – maybe double that. Chances are, the PC guy went through several rigs in that time.” Another difference between the PC and Console that Smith points out is how limited the PC is. Because the PC has become such a niche related system, gaming companies are constantly overlooking its market in favour of putting out games for the systems that just make more money, “The PS4 and the Xbox One each sold one million units in their first 24 hours. They sold out everywhere they were available.” Because of the high popularity of console gaming compared to PC gamers themselves also are flocking to these systems.
By choosing BattleField 4 the hardware used within the systems are of high-end range yet to run the game not all components should be of the most expansive range. There will be a budged set for a full system which rounds up to £1100 including all accessories such as: Gaming Headset, Mouse, Keyboard, and Monitor.
The value of the electronic components in the gaming consoles can easily switched and are inexpensive
With the personal computer (PC) gaming market rapidly expanding worldwide, there are various types of games available, such as real time strategy (RTS) games, massively multiplayer online (MMO) games, multiplayer online battle arena (MOBA) games, etc. All these games require computer hardware or peripherals to house or complement for better gaming experiences for computer gamers worldwide. Many computer gamers who spend a lot of time in their games will always on a lookout for peripherals that will enhance their gaming experiences as well as an edge over their online peers while playing games online, such as gaming keyboards, gaming mice, headsets, etc.
As for gamers, you need to know that between an ultra-wide monitor or a 4K, the latter demands a more powerful computer in order to fully enjoy the content.
Sapphire Radeon HD 5970 is the best graphic card available for PC gaming up untilthis day. This extremely powerful video card has two GPUs on-board and a massive 2GB of on-board memory. Combined with a quality motherboard and processor, users will experience amazing frame rates in the latest games, realistic HD gaming, and picture-perfect Blu-ray HD DVD movie capability.