Vodafone: Out of Many, One

Soderberg, Kalagnanam, Sheehan, and Vaidyanathan (2011) presented the balance scorecard as a strategic planning procedural tool used by organizations to balance financial concerns, customer concerns, process concerns, and innovation concerns with the main purpose of developing appropriate strategy in favor of a more favorable market position (p. 689-690). Similarly, Lawrence and Webber (2008) illustrated

A balanced scorecard is a method company’s use to measure their performance. It includes objectives, strategies, and tactics. This paper will contain two strategic objectives for each of the four balanced scorecard areas (shareholder value or financial perspective, customer value perspective, process or internal perspective, and learning and growth perspective) for H & R Block. It will also have two strategies for every objective, one tactic for each strategy, and two methods to monitor and control the overall strategic plan for H&R Block.

The Canadian cellular service’s industry is comprised of approximately 15 cellular providers. These operators employ approximately 16,000 individuals and generate more than CAN$10B in revenues annually, which represents almost 30 percent of the Canadian telecommunications market. The Canadian wireless industry has been experiencing an annual growth rate three times that of any other Canadian telecommunications sector. This is very significant as Canada is in the top 10% in the world for broadband penetration.

With 6.6 billion connected mobile phones (against 4 billion toothbrushes) dragging in global profits of $1.5 trillion last year, the mobile phone business is growing at an implausible pace and does not seem to slow down. (Bingemann, 2016) Australian Communications and Media Authority are the two main regulators in regulating this industry. Mobile phone trend has grown rapidly fast in recent years, especially when big brands like Apple, Samsung brought out new product, telecom provider often bundle the data plans with the phone and sell to the customers. In Australia, there are three major telecom company, they are Telstra, Optus and Vodafone. Telstra has been a leader in this game since the very beginning and is continues to dominate the overall

“As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”

In developing a new cellular network, Verizon was able to raise the benchmark for cellular service across the country. According to a press release by Verizon, chief operating officer Lowell McAdam stated that, “we are driven by the vision to provide ubiquitous wireless broadband connectivity to rural and urban Americans alike … we will reach more than one third of all Americans where they live, right from the start” (Verizon 2012). In the ever-growing technological society, consumers want information faster than ever. Verizon was able to give this to the consumer with a faster

In order to provide potential access to a wide variety of markets, a company should attract customer using a number of different services for example multimedia so they are not just focused on the mobile telecommunications, they are broadening their product line. Vodafone customer base ranges from the young to the corporate user to the more mature market.

In analyzing Verizon's strengths, it is apparent that they have strong brand recognition in the market and industry. They are not only the leader in market share for wireless presence in the U.S., they were also ranked at the top for branding and customer loyalty in the wireless phone category and received the 2005 BrandWeek Customer Loyalty Award as a result (Verizon Customer Satisfaction – Award & Recognition, 2005). In addition to strong brand recognition, Verizon is ranked the

In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.

“Connecting People. Our goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. Our challenge is to achieve this in an increasingly dynamic and competitive environment” (Nokia, 2014)

Ancient Greece often feels familiar in a strange way. From the spoils of Achilles (hero in the poem The Iliad), to the Trojan War, from perfect measurements of the Parthenon to the amazing flawless sculptures, Greek culture has uniquely and indirectly shaped our world. Thankfully the large eye-catching archaeological sites, impact of Hollywood and the literary sources, Greek art and culture is embedded in our consciousness, arising visions of erudite philosophers, epic battles and limbless nude sculptures that decorated the sparkling white temples.

Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring

The Vodafone Group was launched on 1 January 1985 in the UK; where it was the first cellular network. The network’s very first call was made from London to Newbury. It was later launched in Ireland in 2001. They provide a much needed service to their consumers. I’m going to focus my project mainly on Vodafone in Ireland. Vodafone is a telecommunications company providing a range of services, including voice, messaging, data and fixed broadband.

Vodafone never hesitates in doing this and brings in a plethora of value added services and other

The balanced scorecard is a strategic planning and management system that was developed by Dr. Robert S. Kaplan and Dr. David P. Norton in the early 1990's. Their goal was to provide organizations with a clear understanding of what to measure in order to improve performance and results (Balanced Scorecard Institute 2014). The balanced scorecard is a framework that allows an organization to measure performance and compare it to the organization’s strategic objectives and goals (Kinney and Raiborn 2013, 10).