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Virgin Group: The Business Strategy Of The Virgin Group

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Executive summary
Organizations will be different from each other based on the way they operate their business within the business. The strategies implemented by one organization might not fit with another due to several reason. Most of the huge global businesses today have been started as very small business organization. Starbucks and Virgin Group are some of the highlighting examples for that. All these organizations were able to reach to an extreme level based on the way they handles their business operations. Since they found the best strategic actions on behalf of the organization, they were able to succeed at the end. These strategies will be evolved basically with connected to the nature of the organization, potential …show more content…

1.1 VIRGIN GROUP
Virgin Group Ltd is a British multinational corporation venture capital conglomerate and this company was founded by Richard Branson and Nik Powell in 1970. This group has over 200 business organizations and this is a large network of organizations which cover many areas in the business world (Campbell, et al., 2011).
Considering about the strategy of the Virgin group, their founder has mainly pointed out that the key to success as to being up to date with the things going on with the environment. When considering about analyzing an organization, one of the main concepts is that the corporate rational. This means that the way in which corporate parent will add value for its strategic business units.
One of their main strategy is to diversify their main business into many areas as possible as they can. Company is greatly looking the extent to which they are feasible with going to a new area and based on that they try to enter into different markets at a lower cost using their strong brand image in the global industries. This company is always looking for challenging venture in the market. While most of the organizations being risk averse, this organization act as a risk seeker in the market who will accept the challenge of going into new ventures very quickly. However, almost all the ventures they enter into has been a success as at now. This is because they always accept their …show more content…

By saying that ‘third-place ‘, they mean that a place that is away from home and work, where customers would like to be relaxed and comfortable. Also, they have provided the consumers to spend time in the stores and get their work done. Also, most of the Starbucks stores are providing free Wi-Fi for their customers within the store premises. Here the main aim of the company is to make their customer stay a long time within the stores and make them feel better such as they are at home.
Another highlighting thing is the quality offered by Starbucks. This is one of the main strategies they use to compete in the market. When considering about the business strategy of Starbucks, it is mainly the product differentiation concept is used by the management. Because of this premium quality, they have been able to charge a premium price for their products. One of the major aspects in the quality covers the excellent customer service that is offered by Starbucks (Verbeke,

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