Verizon Commercial Analysis

These licenses are obtained through FCC spectrum auctions in which are highly competitive and sought after by the carriers. He who has the spectrum wins! Without these spectrum licenses, carriers have no way to transmit the radio frequency signals. Verizon treats these licenses as ‘indefinite lived intangible assets’ because there are few, regulatory reasons that limit their usefulness. Verizon usually participates in almost every spectrum auction there is to assure they have low-band and mid-band spectrum bands. They can also utilize unlicensed spectrum bands that provide contiguous spectrum bands as wireless devices are moved about. Auction 97 alone gave Verizon a win of total 181 licenses and markets covering 192 million POPs for a total of $10.4 billion (Verizon, 2014). Acquiring this spectrum is necessary for a platform for innovation and growth. Generally, companies with a large amount of goodwill attract higher purchase prices and Verizon has a history of acquiring the ‘right’

Verizon last year spent 408 million dollars on TV advertisement alone (coming in at #2), with all the other cellular companies they totaled to 1.77 billion dollars on TV advertisements in one year. To help maximize these ads Verizon hires celebrities that consumers can relate to or see trust worthy with all the cute

The company I selected to research is Verizon Communications Inc., an American telecommunications company. I chose Verizon because I am a current subscriber to all their major residential services from phone to internet and FIOS. Verizon is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government, and wholesale customers. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries. Verizon employs a diverse workforce of 178,300. They currently sit at number 16 on the Fortune 500 list.

Verizon is a major telecommunication provider in the United States. The company is the market leader, with $110 billion revenue and $2.4 billion in profit (MSN Moneycentral, 2012). Verizon has steady revenue streams that are largely based on a subscription model. It has several business segments, including wireless (63.3% of revenues) and wireline (36.7%) (2011 Verizon Annual Report). Most of this report will therefore focus on the wireless business, not only because this is the largest business that the company operates but because it is a rapidly growing and evolving business as well, a function of the rapid pace of smartphone adoption in America.

As the telecommunications industry in the United States consolidated and regional ‘Baby Bells’ began to amalgamate, Bell Atlantic, GTE, and Vodafone AirTouch merged in 2000 to form the nation’s largest wireless company, Verizon Wireless (Verizon, 2013). After establishing its headquarters in Basking Ridge, New Jersey, Verizon Wireless launched its foundational strategy of differentiating itself from the competition by building and maintaining a superior network and delivering an exceptional customer experience through its products and services (Strigl & Swiatek, 2011). As a result, Verizon established itself as the recognized industry leader in wireless and has maintained its network advantage by being the first wireless company in the United

Verizon continues to impress the nation with its impressive 4G LTE network and the efficient coverage it provides across the US. The industry as a whole is under market saturation and with many individuals carrying a smartphone competitors must find other ways to expand. This may be a problem for Verizon because with excellent service comes a price. Many competitors are using this as advantage to gain new competitors.

1. Mission, vision, and primary stakeholders Verizon's corporate mission statement is published in the introduction to the 2010 report, "to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors" (Verizon, 2011a, p. i.). This conveniently outlines the primary stakeholders, with customers owning the service delivered through contracts they commit to, employees obviously having a stake in compensation, benefits and retirement, and investors including institutions as well as individuals. Other stakeholders include the general public who benefit from corporate giving and responsibility, and the suppliers and distributors, their shareholders and employees who earn profit and wages generated directly and indirectly as part of the Verizon value chain, and perhaps the taxpayers who enjoy public services from direct and indirect (capital gains) taxes thereby.

The T-mobile commercial is simply about getting more people to switch to T-mobile. After the Verizon commercial showed that T-mobile had one of the worst connections, they had to get them back somehow. They wanted to make a funny commercial, that would clearly explain their meaning. They decided to include a joke commercial, that almost everyone could understand and relate to. Their tactic was

Due to wide coverage and most efficient customer service Verizon has become the largest Wireless communication company in U.S.

Verizon Communications is not able to achieve its objective of becoming the market leader in delivering innovative, integrated communications solutions to its customers (management).

Verizon the company, purchased Verizon Wireless in 2015 and merged the two companies so that they are now One Verizon. The Wireless part of the company was owned by Vodaphone and Verizon the Company had only the FiOs internet at home service, and landline phones. The merging of the two companies signified a unique strategy. It brought together the strengths of the wireless operations, its networks and vast number of customers to the wireline business which owns tremendous network infrastructure and has the large and small business clients. Immediately after the merger, senior level managers and human resources started to look at all of the organization as a whole to flatten it out. This move helped to remove the several layers of management

“At the end of the day, the purpose of advertising is to sell. Marketers who ignore this fundamental usually get into trouble.” (Chimoff, 2014) Verizon has been a strong competitor in the electronic communication arena for years. Verizon totes that consumers are looking to get the latest devices, but these devices are only as good as the network they are on. They boast to be the network with the most coverage availability and fastest internet speeds. Fiber-optic technology provides the most efficient and reliable way to transmit data to your home. As the largest national provider to offer 100% fiber optics straight to the home, Verizon’s FiOS delivers a faster entertainment and communication experience simply by transmitting data as pulses of light through hair-thin bundles of glass. While other cable companies connect to homes using copper, FiOS stands alone using the latest technology that can support future innovations in communication and

The late 90s and early 2000s are thought to be an iconic time - by a young millennial like myself. It is a decade we think we can remember and a decade we think we can relate to, but in all honesty I cannot remember a single thing. So when my mom told me about a time when a Cingular commercial came on and my eyes started welling up with tears, I just could not believe it. How could commercial impact a four-year-old who could barely speak yet?

Power is control over yourself and your actions. In Shakespeare’s Macbeth, Lady Macbeth demonstrates her want to become masculine by saying, “ Come you spirits/ That tend on mortal thoughts, unisex me here,/ And fill me from the crown to the toe top-full/ Of direst cruelty” ( Shakespeare I.V.47-50). She call ths spirits that “tend on mortal thoughts”, or those that are open to ideas ,to “unisex her”, meaning that she wants to change from a female to a male, “crown to the toe top full”, which means she wants to fill herself with the qualities of a male such as cruelty and self-confidence rather than any female characteristics. Lady Macbeth wants to be in control of her situation, and in order to do that she needs masculine traits.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done