Use the Virtual Organization Link on the Student Website to Access Additional Company Information on Kudler Fine Foods.

Kathy Kudler owner and founder of Kudler Fine Foods is looking to expand her company and market her products to new prospective clients, along with improving her services to her current clientele. Since the opening day of Kudler Fine Foods in June 1998 the business has become sustainable and profitable.

Kudler Fine Foods has no direct competition with other gourmet grocery stores in their current locations. Kathy chose the locations for this reason and for their accessibility to KFF’s target high income consumers. KFF has been emphasizing direct mail promotions to high income zip codes, word-of-mouth advertising via satisfied customers, and personal sales promotions both in-store and at various community events.

convey the information to the sales and marketing division to provide an opportunity to plan future marketing strategy. The ability for Kudler Fine Food to expand its business is part of the successful implementation plan with the potential of adding software and hardware as the need arises.

After reviewing the Kudler Fine Food network, a major network overhaul will need to bring the network up to par with the latest technology. If Kudler Fine Foods is not able to upgrade their systems then they will fall behind the technological curve and will not be able to compete with other companies. Kudler needs to do the upgrade not only to keep up with the advances with network systems but needs to install the proper systems to increase profits. If Kudler does not do constant upgrades then they will be forced to pay a larger amount for the larger upgrades in the future. It is vital to install the proper systems that will have the longevity and the capability for future network expansion without having to spend money on unnecessary upgrades.

Kudler 's Fine Foods has been in business for over 15 years. Staying in business in this economy is impressive. Kudler’s has done everything necessary to grow and continue to be a productive company in the last 15 years. The products and merchandise that Kudler’s sells are perishable food and wine products that continually need to be monitored and inventoried to make sure that the product is always fresh. Kudler 's stakeholders are the staff, customers, suppliers, banks and the owner herself.

Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products, fresh produce, fresh meat, seafood, condiments, package foods, cheeses, and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement, such as theirs Kudler Fine Foods wants to partner up with a loyalty rewards program company. This loyalty rewards program will allow customers to earn points for airfare upgrades, gifts, and other specialty foods. Kudler Fine Foods also

Kudler Fine Foods is one of the preeminent destinations for the discerning shopper looking for all kinds of gourmet and specialty food items they are also one of the finest shopping destinations for anyone who just likes good food. At Kudler Fine Foods the company’s goal is to bring the very best value and quality to their customers and with this in mind Kudler Fine Foods seeks to create a rewards program for their fine customers. Team C

To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods. "Building unique rewards programs that differentiate the brand--along

Kudler Fine foods would like to enhance the clients shopping experience by developing a system in order to track the customer purchases which will be known as a Frequent Shopper Program. This will award loyalty points in order for the customer to have an opportunity to redeem these points for goods services. “Kudler Fine Foods is a Local upscale specialty food store committed to providing customers with the finest selection of specialty foods and wine.” Apollo Group Inc. (2010) this will keep track of the customers purchase habits in order to assist Kudler to offer their customers and valued

The scope of this document is to outline the process and procedures take to ensure the Kudler Fine Foods is in the best position to maintain the Frequent Shopper Rewards program that Smith consulting has put into place. The following document is a tool for Kudler Fine Foods to use to make sure that there is a checks and balances system in place as they move toward expanding the Rewards program and growing their customer base. To complete this task Smith Consulting has compiled a list of criteria to follow based on the

The Kudler Fine Foods (KFF) specializes in the retailing of grocery and other edibles from 1998, when its official founder and owner, Kathy officially conceptualized the first store at La Jolla, which is located in California. Just two years after that, the next store was in Del Mar. The stores gained momentum and opened their third store in Encinitas. All the Kudler stores are of high quality, with regards to the services provided and also the fashionable trends adopted by the company. Currently, the stores

Kudler Fine Foods is an upscale store in the food retail industry,that was founded in 1998 by Kathy Kudler. They have now established three stores in three major locations in the San Diego Metropolitan area those three locations are La, Jolla, Del Mar and Encinitas. ( Apollo Group, 2009)

Kudler Fine Foods new frequent shopper program’s security policy will protect the confidentiality and integrity of the customer’s and the company. When preparing the company’s security policy the first step is to determine the key elements to include in the policy that will support the goal of protecting the customer and company in the new frequent shopper program.

Schneider Food’s will probably try to distribute their Lunch Mate line to major (the most popular) supermarkets in order to reach a large amount of consumers as well as drug stores that have refrigerators, such as Shopper’s Drug Mart, as women/mothers are the main shoppers there. This means drug stores, supermarkets, and healthfood stores will probably be Schneider Foods’ primary

Kudler Fine Foods is a gourmet establishment. The first store was opened in 1998 and was such a success that many more will be opening. This gourmet shop was created in the vision the owner was searching for: a place where gourmet foods can be purchased at an affordable price. Kudler Fine Foods employs many employees. These employees have rights that must be adhered to.