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Use Of Propaganda In George Orwell's Animal Farm

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In Orwell’s Novel, Animal Farm, after overthrowing Farmer Jones, Napoleon, Snowball and Squealer summarize Animalism into seven principles. Later, they inscribe them on the ode of the barn for all animals to see. They are as follow: Whatever goes upon two legs is an enemy. Whatever goes upon four legs, or has wings, is a friend. No animal shall wear clothes. No animal shall sleep in a bed. No animal shall drink alcohol. No animal shall kill any other animal. All animals are equal. Although Napoleon helped frame these principles, he does not believe in them or plan to obey them. From a Machiavellian perspective, Ian Chadwick supports this claim writing: to Machiavelli, it doesn’t matter if you are sincerely supportive, or you take on
those …show more content…

But Napoleon is not saying this, at least not directly. Instead, he uses Squealer’s silver tongue to elaborate his plan and this is when we first begin to see Snowball being used as a scapegoat propaganda. He elaborated that the windmill was actually Napoleon’s idea and Snowball had stolen and branded it as his own. Napoleon understands that propaganda is an useful tool that can be used to inform and adopt ideas that benefits the head of state. David Cromwell writes: “As Machiavelli knew, the secret to successful propaganda is to declare with great sincerity and confidence that we are good, caring, unselfish people - defenders of powerful and powerless alike.” What he means is that even though napoleon is acting deceptively and going against an idea that everyone held to be true, he must still appear to be defender of the people. He does this successfully through Squealer explaining that Napoleon has has the best interest of all and that no contradictions exists, he is always right. Thus, through the subversion of logic and language, he gains legitimacy as leader and further secures his position as leader. Furthermore, Squealer’s role to act as the propagandist of the farm and he makes them believe that they are all incapable of understanding the convoluted details, thus they need his guidance. As a consequence, he turns around what they already …show more content…

Farmer Jone is represented human, distinct from the animals. He represent the Russian monarchy that was so disconnected from the public. They saw themselves as a different set of humans, chosen by God to lead the people. Jones initially neglects the animals and in turn that is fuel that drives his overthrowing. The Tsars, mainly Nicholas II, neglected the people and as a result of his involvement in the Great War, prices for essentials rose. People could not afford essentials, starvation was an everyday reality while the Tsar was off fighting in the Great War. Back home in Russia the specter of communism began light the fires of the revolution. Consequently, the people rioted and like animal farm, a rebellion arose. This was the Bolshevik movement that rapidly gained traction and successfully overthrew the Tsardom. Micho Lo writes: “One of the similarities between Mr Jones and Czar Nicholas II can be seen through the income disparity of Russia during the revolution compared with the farm in the novel.” Thus this asserts that thanks to the Tsars neglectfulness and financial disparity of his people, it would become the cause of his downfall and the vacuum of power would be sealed by the

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